Wednesday, April 25, 2007
  • Report: WPP Eyes Online Ad Giant 24/7 Real Media

    Mere weeks after Google's agreement to acquire online ad giant DoubleClick, one of the world's biggest ad agency holding companies is rumored to be in talks to acquire one of its oldest competitors. WPP Group has emerged as one of the suitors to acquire 24/7 Real Media, according to a report in today's New York Post. ...Read the whole story

  • Broadcast Erosion: Many Culprits, Few Solutions

    This season's surprising dip in broadcast ratings has many analysts digging deeper into the reasons, exploring type of programming, DVR usage, the Internet and even the usual suspect, cable TV. Bottom line--live-only broadcast ratings are down. Whatever the cause, it suggests a radically changing media landscape in which to negotiate the upfront. ...Read the whole story

  • Lifetime: Readies New Shows, Touts Niche Audience Reach

    To inject some oxygen into its sagging ratings, Lifetime is going back to basics--trying to create more compelling programming. En route, the female-targeted network says it's raising its development budget by 31% and paying close attention to new mobile and VOD initiatives. ...Read the whole story

  • Real Estate Classifieds: The Roof Caves In

    These days, newspaper companies are running for shelter--but they're not finding it in a traditional stronghold: real-estate classified ads. In March, sales of existing homes fell 8.4%, compared to February, the steepest month-to-month drop in 18 years. On top of newspapers' other woes, the reversal in a key classified category posting positive results in 2006 signals an acceleration of the medium's already rapid decline. ...Read the whole story

  • Scarborough Bows New Quarterly Report for Newspapers

    Scarborough Research is giving a boost to the beleaguered newspaper industry with a new quarterly "Newspaper Audience Ratings Report" that gives the advertising and marketing community more information about newspaper audiences. For media buyers, it synthesizes reach, especially helpful since newspapers are enjoying big jumps in online audience figures, while online revs continue to grow. ...Read the whole story

  • McClatchy 1Q Revs Tumble, Classifieds Collapse

    The litany of bad news for newspapers continued Tuesday with the release of first-quarter results by McClatchy Co., which saw earnings tumble 67.5% to $9 million from $27.7 million a year ago. Even with the purchase of Knight Ridder and the sale of its half-stake in, the company took a hit. ...Read the whole story

  • MyNetworkTV Nixes Upfront Presentation

    MyNetworkTV is nixing splashy upfront presentations for private agency-by-agency meetings with the network's Executive Vice President Bob Cesa. ...Read the whole story

  • Paper Tigers: NYTCO Shareholders Rebel, Want Structural Changes

    A surprisingly large number of New York Times Co. shareholders--42%--withheld their votes in the annual election of the company's 13-member board of directors on Tuesday to protest the company's dual-share structure, which allows the Ochs-Sulzberger family to maintain a management monopoly. Also, stock price has dropped since February and first-quarter results declined 3.4%. ...Read the whole story

Brandtique: Skyy

When a bottle of Skyy vodka made an appearance in the season premiere of the HBO comedy "Entourage," the marketers behind the spirits brand had to be (and pardon the banal, overwrought pun) in great spirits. ...More