Madison Avenue's scramble for digital media and advertising services is a drive to remain relevant and to avoid being subsumed by bigger, far more capitalized players. That seems to be the picture emerging after an unprecedented series of deals that have consolidated some $12 billion in digital advertising services in the hands of big agency holding companies like Publicis, Interpublic and WPP, as well as two outside players: Google and Microsoft. ...Read the whole story
As if TV networks don't have enough to worry about when it comes to food advertisers. Now word comes that the House Telecommunications & Internet Subcommittee, chaired by Rep. Ed Markey (D-Mass.), will probably hold hearings on the media's food marketing to kids. ...Read the whole story
The online-classified land rush continued Monday with Monster Worldwide's announcement that it has signed a deal to share job listings with 80 more newspapers owned by Community Newspaper Holdings. These papers, mostly in small, rural areas, will depend on the giant company to create their online presence. ...Read the whole story
Carat CEO David Verklin has sold another 175,500 shares of Aegis Group stock at $2.86 per share, or $502,296. The stock, which was part of 270,000 conditional shares granted under the Aegis performance share plan, was reported as part of a regular Aegis Group disclosure on the share holdings of its directors. ...Read the whole story
Two free New York City tabloids have a new turf war: the Web. Metro New York is creating a new Web site to counter its Tribune-owned rival, amNew York, which inherited the site of New York Newsday. The rivalry is for a young, hip urban readership. To grab readers, they are both investing in ad partnerships. ...Read the whole story
Clear Channel Radio announced Monday the launch of a free text-based mobile service that will allow listeners to send text messages to the company's radio stations. The roll-out of the program will begin with Clear Channel's five big stations in the New York City area, then extend to other cities across the country by year's-end. It's another move by Clear Channel Radio to extend into digital platforms. ...Read the whole story
Comcast will launch its ninth regional sports network this fall with the debut of an outlet in the Oregon/Pacific Northwest region. Slugged Comcast SportsNet Northwest, the network will carry games of the NBA's Portland Trailblazers as its linchpin. ...Read the whole story
NBC continues to be mindful of ABC's much-chronicled overuse of "Who Wants to Be a Millionaire" when it comes to keeping "Deal or No Deal" fresh. For the second summer in a row, the network will take the hit game show off the air. ...Read the whole story
The "Desperate Housewives" season finale perked up to a 7.0 rating among adult viewers 18-49 on Sunday night. But the ABC show still has some ground to make up. It gave the net the night--with Fox in a rare second place, thanks to the 400th episode of "The Simpsons." ...Read the whole story
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