• Sears Win Validates MPG, Marks Yet Another Blow For Carat by Joe Mandese

    Perhaps more than any other recent big media account move, Sears' decision to go with MPG signals a shift in the momentum of some major media shops. For one thing, the account is the first really sizeable win for MPG's North America unit since Charlie Rutman signed on as CEO two years ago, and comes as parent Havas has taken a keener focus on its U.S. operations, effectively relocating its global media management team to New York from Europe. The move meanwhile is another in a series of blows for Carat North America, Rutman's former shop, and once the poster ... ...Read the whole story

  • Rentrak Launches Mobile TV Trial by David Goetzl

    Media-measurement company Rentrak is participating in a trial to gain insight into mobile TV use in the Las Vegas DMA this summer. The test, with Hiwire, a wireless network provider, has one goal: to yield an industry standard for mobile TV consumption. ...Read the whole story

  • Extend Reader Reach: Magazine Sites Go Wiki by Erik Sass

    Magazine publishers have a new plan to draw bigger online audiences to their Web sites: Wiki-style reference pages. Among the most recent initiatives are a corporate org chart Wiki from Forbes.com, and an epicurean Wiki from American Express Publishing's Food & Wine magazine. ...Read the whole story

  • Upfront Stalls Over Commercial Ratings by Wayne Friedman

    The TV upfront advertising market is nowhere near to moving in the next few days--possibly not even next week. The big issues are the commercial-ratings issue and demand. Without agreement, the industry is braced for a long, hot summer. ...Read the whole story

  • Google Tests Video Ads, Can Be Skipped By Users by Les Luchter

    Google was mum yesterday on which select publishers and advertisers are participating in its closed test launch of "AdSense for Video," the search giant's much-anticipated in-stream ad service that could transform the industry by bringing ad revenues to online videos across the Web spectrum. Google said the test would help participants "learn the easiest and most scalable way to deliver ads to online video content ... Publishers will be able to insert high-quality, relevant ads that enhance the video content while maintaining a positive user experience." ...Read the whole story

  • TV Spending Falls 5.3%, Auto, Real Estate Are Culprits by Wayne Friedman

    Broadcast TV advertising was predictably down in the first quarter--some 5.3% to $11.8 billion, per the Television Bureau of Advertising analysis. Much of the local TV decline came from the big automotive category, coupled with insurance and real estate. Another bummer: it's not a political or Olympics year. ...Read the whole story

  • Nissan Eyes Hispanic Market With Soccer-Themed Reality Show by Karl Greenberg

    Nissan is setting its sights on the Hispanic market with a soccer-themed reality show, "El Reto Nissan 2," a five-part series centering on a match between Argentina and Mexico. The series premiered on Fox Sports en Espanol on April 29 and will continue airing every Sunday until the final match on Saturday, June 23. The game will be played at Robertson Stadium in Houston. The games are telecast in Spanish on Fox Sports en Espanol and in English by Fox Soccer Channel on June 23. ...Read the whole story

  • Sweeps Finale: Fox Wins, But ABC Is Net To Watch by Wayne Friedman

    Fox won the Tuesday night, with a 6.8 rating/18 share. It will also win the May sweeps and the season as well among 18-49 viewers. But watch out: next year, some media analysts believe Fox might be toppled--if ABC continues its year-to-year improvements. ...Read the whole story

  • DirecTV Lures More Channels With HD Promises by David Goetzl

    As DirecTV looks toward a ballyhooed 100 HD channels by the end of the year, it has a deal to launch simulcasts of four Discovery channels in high-def, including the flagship and TLC. ...Read the whole story

  • Score: QVC To Market NFL by Fern Siegel

    Retailer QVC just got sportier. The multimedia retailer has joined forces with the National Football League and GSI Commerce, an e-commerce company, to market NFL-licensed products. ...Read the whole story

  • Brandtique: Jiffy Pop by David Goetzl

    Product placement works well when resembling a museum tour--something with an air of extinction is thrust onto the front burner. In that vein, it was ... ...More

Product Placements Of The Week by Kenny >, <Author: Karin Searle

1 - Ford F-350 2 - Sunkist 3 - Hooters 4 - Wrigley's Extra 5 - CloroxClick here to view these placements. Data and analysis ... ...More

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