Friday, May 25, 2007
  • Digital Media, Research Fueling Aegis Growth

    Its focus on digital media and marketing research is paying off for U.K.-based holding company Aegis Group, which this morning reported first quarter 2007 revenues and annual outlook that are beating the overall growth of its peers on Madison Avenue. The results were equally strong for both research and media operations, the latter of which appears to have been bolstered by a surge in demand for digital media. ...Read the whole story

  • Telemundo Airs Drama Without Ads, But Product Placement

    In a bold move to narrow the large revenue gap with Univision, competitor Telemundo will air a telenovela with no commercials, just brand integration. Without ads, Telemundo presumably won't have to worry about the tricky aspects of negotiating based on commercial ratings. The net is banking on product placement for its revenue. ...Read the whole story

  • Maggio's ReacTV Aims At Broadband Distribution

    Florida media entrepreneur Frank Maggio, best known for face-offs with Nielsen, is switching strategies for his fledgling ad-focused TV channel. He's looking to make broadband, rather than linear television, the primary distribution avenue for ReacTV. One major reason: Nielsen refuses to provide ratings for the channel, which is available to 500,000 in Tampa, Fla. ...Read the whole story

  • Fan Wrath: 'Idol' Runs Over, Net, TiVo Hear From Viewers

    Millions of DVR owners were not able to see the finale of "American Idol" because the show overran its scheduled two-hour time period by nine minutes. That resulted in Web sites, blogs and TiVo viewers voicing complaints. Fox explained that live events are impossible to predict, time-wise. ...Read the whole story

  • The Harder They Fall: 'Idol,' 'Lost' Drop 20% In Finales

    It's a harder fall from the top. Last night, the biggest show on TV--"American Idol"--and another strong contender--"Lost"--both dropped about 20% in ratings versus their finales last year--a poor performance on the last night of the season and of the May sweeps. But DVR playback may change those numbers dramatically. ...Read the whole story

  • Mag Sag: Readership Growing Older

    The median age of magazine readers continued to creep upward in the last five years, according to annual surveys from Mediamark Research Inc. On average, a collection of more than 90 popular magazines in a variety of categories saw the median age of their readers increase two years, from 39.8 to 41.8, between spring 2002 and 2007. ...Read the whole story

  • Census Approaches Consensus, Narrows Review For Awareness Campaign

    The Census Bureau has cut the number of agencies vying for its expected $350 million account aimed at driving awareness for the 2010 count to four or five, with three from WPP. A decision will come in August. The four remaining for sure include Y&R; and O&M; in New York, JWT in Atlanta and Omnicom's GSD&M; in Austin. The $350 million would be the total account size if a single agency, as would be expected, holds the account through 2011. ...Read the whole story