• Election '08: Washington Post, Slate Align With Facebook

    Two publications--one newspaper, one online--have found a new way to reach readers by partnering with Facebook. The Washington Post and Slate are beefing up their online reach by creating applications with the social-network giant. How? By launching politically oriented features. ...Read the whole story

  • Nielsen Green Lights Blue Screens In New Orleans, Adds Quality Controls For All Metered Markets

    Following a series of demographic and technological glitches, Nielsen Friday said it is finally ready to bring New Orleans back on its TV ratings grid. The city, which Nielsen downgraded to the nation's 54th from its 43rd largest media market following the devastating impact Hurricane Katrina had on its population, has emerged with new technological challenges that stymied Nielsen's engineers by generating a disproportionate amount of so-called "blue screen tuning" -- a situation that occurs when TV is left on after a connected device, such as a video game or DVD player, is turned off. ...Read the whole story

  • Net Profit: Broadcasters Pursue Upscale Viewers, Ad Dollars

    Broadcast networks' new programming for next year points to mega-efforts devoted to getting more upscale viewers. Although CBS and CW have made inroads to grab the affluent audiences, and every network seems to be pitching the next "Sex and the City," analysts expect ABC and NBC to continue to lead in adult 18-49 viewers with incomes of $75,000-plus and $100,000-plus. ...Read the whole story

  • TBS Goes Faith-Based To Promote 'House Of Payne'

    TBS is looking for some divine intervention to boost tune-in for the debut of new comedy "Tyler Perry's House of Payne" next week. An advisory panel of ministers will send weekly emails to promote the show this summer, while a contest will encourage church members to try to win $25,000 for their congregation. ...Read the whole story

  • BIA Sees Expected Rev Growth In 2008, Spanish TV, Too

    The BIA Financial Network advisory firm predicts that the federal elections and high-profile Summer Olympics will boost TV station revenues by some 10% in 2008. Even with competition, TV stations present a seductive sale target. ...Read the whole story

  • Summer Begins: CBS Wins With Reruns, Fox Can 'Dance'

    The official start of the summer TV season Thursday had Fox quietly dancing in the aisles. CBS was sashaying a bit, too. ...Read the whole story

  • Mag Bag: Bonnier Develops Video Content For 40 Titles

    The Bonnier Corp. is planning to produce online video content for over 40 of its big titles, including the recently acquired Time4Media titles. The initiative accompanies a parallel push to develop more social media and networking functions. Bonnier is seeking to expand the online footprint of titles, including Parenting, Babytalk and Popular Science. ...Read the whole story



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