Thursday, May 31, 2007
  • TVB To Advertisers: Non-Cable TV Thriving

    Despite concerns over the weakening satellite-distributed video businesses, more American TV households are receiving video programming via non-cable distribution systems than ever before--including satellite-delivered TV. Some 27% of U.S. TV households get television this way, up from 22% last year. ...Read the whole story

  • Comcast Wants To Lead Interactive Ad Charge

    Comcast's top executive believes it's "imperative" the cable operator give advertisers a user-friendly way to beam targeted messages into millions of homes within the next several years. The same philosophy applies to interactive ads, in which a viewer could potentially engage in impulse e-commerce. ...Read the whole story

  • News Corp, NBCU Sign New Cable Nets To Web Venture

    The News Corp. and NBC Universal video venture has added a number of cable networks to its as-yet unnamed business: Fuel TV, Oxygen, Speed, Sundance Channel and TV Guide. The project, which has a vast Web reach, will launch later this summer. ...Read the whole story

  • Nielsen: Interactive Fueling Growth, Trade Publications Lagging

    In the eight months since former GE honcho David Calhoun took over as the chief executive of Nielsen Co., the research giant has focused on a reorganization that has stripped fat from its cost structure and pushed for an integration of its disparate businesses in media and marketing research and business media publishing. Talking about the company's future during a quarterly earnings call with securities analysts on Wednesday, Calhoun implied its primary growth would be coming from new interactive measurement services - especially NetRatings and Buzz Metrics - but that its trade publications would continue to lag its overall market ... ...Read the whole story

  • Highfields OKs Potential Clear Channel Sale

    Clear Channel Communications' proposed sale to private equity took another step forward with Highfields Capital Management's announcement Wednesday that it has agreed to the deal. Highfields, which owns 5% of the company's stock, had previously opposed the deal along with other major shareholders. Its agreement makes it more likely the other early holdouts will agree to a sale. ...Read the whole story

  • Score: ESPN's Revsine Heads To Big Ten Net As Lead Host

    The Big Ten Network has snagged a well-known ESPN personality, Dave Revsine, to serve as lead studio host, a signal that the part-News Corp. venture, devoted solely to the Big Ten conference, wants to quickly grow beyond its niche. The BTN debuts in August. ...Read the whole story

Brandtique: Red Lobster

Sometimes product placement is obvious--you see the product. Other times, it can be inserted into a show with a clever bit of dialogue. Witness a recent "American Dad" episode that plugged Red Lobster on two fronts: ...More

  • Product Placements Of The Week

    1 - Ford 2 - Modern Bride 3 - Red Lobster 4 - Travelocity 5 - Rice KrispiesClick here to view these placements. Data and analysis provided by iTVX. ...More