• Oxygen Breathes Life Into eBay TV Market, May Suck Some From Other Nets by David Goetzl

    After months of struggling to get traction, the eBay-powered system for buying and selling TV time has some life. Oxygen, the one cable network to agree to use the trading system, has begun a trial effort with at least one advertiser. No deals have been cut, but the female-targeted network may be on the brink, according to its new executive vice president of ad sales Mary Jeanne Cavanagh. The net's participation is intriguing on several levels--and since it's the only network on board, it could reap a windfall. ...Read the whole story

  • Meredith Beefs Up Health Coverage, Ads, Acquires Healia.com by Erik Sass

    Meredith is riding the online health information boom with the acquisition of Healia.com, a consumer health search engine. The buy is part of the company's aggressive online build-out, coming on the heels of earlier purchases of three online marketing service firms: O'Grady Meyers, Genex and New Media Strategies. It also complements the personal health coverage in Meredith's biggest magazines, including Better Homes and Gardens, Parents and American Baby. ...Read the whole story

  • CSPI: Kellogg Regulation Could Kill Some Brands by Erik Sass

    Kellogg's move to stricter self-regulation in children's advertising could signal a death knell for the most child-targeted brands, according to Michael Jacobson, head of the Center for Science in the Public Interest. Flush with victory, CSPI vows to press on--preparing to bring lawsuits against other major food advertisers. Remember: It was the initial threat that forced Kellog to shift gears. ...Read the whole story

  • Gannett, Lee May Revenues Down by Erik Sass

    Newspapers are in for another weak quarter, if the Gannett and Lee revenue reports for May are reliable indicators. In the continuing downdraft, Gannett saw advertising revenue at its newspapers fall 8%, compared to the same month last year. Lee's declined 2.3%. The one bright spot: online revenue is up, but not enough to offset print declines. ...Read the whole story

  • New MTVN, Visible Deal Gives Advertisers Creative Control by David Goetzl

    In a move that gives advertisers an opportunity for greater viewer engagement, MTV Networks has inked a deal that allows them to alter creative, making it more relevant to a particular program. The concept, known as dynamic ad insertion, is something programmers and advertisers have been clamoring for. ...Read the whole story

  • Summer Broadcast Season Cools On Sundays by Wayne Friedman

    The upfront advertising market may be heating up, but the summer broadcast season continues to cool. So far, the big four nets can't break a 2 rating on Sundays. Be it repeats or flagging reality shows, the public is taking its pleasure elsewhere. ...Read the whole story

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