CANNES, FRANCE - It was a good night for Daryl Simm and OMD Tuesday evening at the 54th Annual International Advertising Awards here, as … Read the whole story
While cable networks are uneasily positioning themselves to do upfront deals using commercial ratings, Discovery Networks is going one better. It struck a big … Read the whole story
Creatives are the Norma Desmonds of the marketing world, living off past glory and refusing to accept that they can't get the best table … Read the whole story
ABC may be going last in the upfront. But will they have the last laugh--at 10% to 12% increases? Higher rates would make sense, … Read the whole story
In a sign that media agencies are going to be facing greater accountability over the audience delivery of TV advertising buys they make for … Read the whole story
Since a slew of its top executives are TV veterans, Six Flags is moving into the business. The theme park operator has acquired 40% … Read the whole story
Mel Karmazin may be excited by a potential XM Radio-Sirius merger, but Congress isn't. On Monday, 72 representatives sent a letter to the leaders … Read the whole story
Kevin McClatchy, a director at newspaper publisher the McClatchy Company, acquired a minority stake in Gather.com, a social network for adults focused on niche … Read the whole story
With private equity firms seemingly chomping at the bit to acquire local TV stations, the top executive at station owner Belo Corp. on Tuesday … Read the whole story
According to a new survey by the Kaiser Family Foundation, 70% of parents worry their kids see too much advertising. And while the amount … Read the whole story
Outdoor advertising maintained a robust growth rate in the first quarter of 2007, with an 8% increase in revenue compared to the same period … Read the whole story