Thursday, June 21, 2007
  • Prime-Time Upfront Returns To $9 Billion Ballpark

    ABC is the latest network to note record sales, following that of Fox. ABC says it has booked $2.4 billion in upfront revenues--more than 5% from its upfront take a year ago. Fox says it got around $1.85 billion, also up 5%. Broadcast networks claim much of the uptick in business came because of the switch to deals based on commercial ratings from program rating guarantees. ...Read the whole story

  • Developers Simplify Media Research: Drop First Two Letters, Utilize Search

    Online search has transformed the way Madison Avenue plans and buys media. Now it's affecting the way it researches it too. New systems being developed by both established industry players and new start-ups are being rolled out that seek to take the complicated, and often arcane process of conducting media research and simplify it by utilizing the same kind of intuitive, natural language, keyword search techniques popularized by Google and others. Earlier this week, Balihoo, a Boise, Idaho-based developer kicked off a beta test of a new vertical search service that gives agencies and advertisers the ability to search millions ... ...Read the whole story

  • Gannett Gets Greater Exposure, Invests in Mobile Search Firm

    The Gannett Company is investing in 4Info, a mobile search, publishing and advertising firm, that will utilize information from its national chain of newspapers. The deal extends Gannett's multi-platform approach to reach consumers who need a variety of information, including business, sports, and weather. ...Read the whole story

  • P&G Goes Comic, Joins With NY TV Fest To Create Pilot

    Procter & Gamble Productions is producing a comedy pilot in tandem with the New York Television Festival. The project--a cross between "American Idol" and "SCTV"--launches with a search for comic talent. It delivers a triple play of media: user-generated content, Web 2.0 interactivity and indie TV. ...Read the whole story

  • Cable Nets Seek CPM Gains In Upfront

    With cable networks now looking to do advertising deals based on commercial ratings, look for cable programmers to ask for moderate to higher cost-per-thousand price increases to make up for the shrinkage that comes from commercial ratings. ...Read the whole story

  • Feeling Ad Squeeze, NYTCO Looks To Circ Rev

    The New York Times Company plans to raise the cover-price and home-delivery cost for its flagship newspaper in July, thereby adding $7 million to $8 million to its coffers. ...Read the whole story

  • VH1 Adds 7 New Series To Lineup

    Even as MTV Networks looks to bolster its online offerings, VH1 is adding another night of originals--the music net has seven new series on tap. The crop of new shows is highlighted by more of VH1's "celebreality" genre, including "The Salt 'N' Pepa Show," about the rap group's attempt to reunite. ...Read the whole story

  • McClatchy, Tribune Report Rev Declines In May

    It's official: the newspaper industry is facing yet another quarter of year-over-year losses, as confirmed Wednesday by weak May results for the McClatchy Company, the third-largest newspaper group in the U.S. One plus: the company rid itself of $2 billion in debt from the Knight Ridder buy. ...Read the whole story

  • Shanas New VP Media Strategy At ABC
Brandtique: Garmin

Remember when the 30-second spot was dead and branded entertainment was the wave of the future? Back during those ancient times when advertisers were looking for ways to break through the clutter and grab viewers' attention ...More

  • Product Placements Of The Week

    1 - Bon Appetit 2 - Garmin 3 - Burger KingFord ExpeditionFordClick here to view these placements. Data and analysis provided by iTVX. ...More