CANNES, FRANCE - As this week's International Advertising Festival staggers towards a finish after one too many late nights, sardine-styled beach parties and deceptively … Read the whole story
As agencies began in earnest to register budgets for the cable marketplace, executives said they expect the process will lead to deal-making cranking up … Read the whole story
Sending a shot across the upfront bow, Nickelodeon has struck a massive multimillion kids' upfront deal with Starcom USA based more or less on … Read the whole story
Separating distractions from core elements is a challenge in evaluating upfront buy proposals that are often padded with invalid comparisons and secondary considerations to … Read the whole story
Aegis Group, the London-based media services and marketing research holding company, which in the breathless span of a few years has emerged as the … Read the whole story
General Electric Co. and the financial-news publisher Pearson have stopped a joint bid for Dow Jones & Co.--which would seemingly clear the way for … Read the whole story
As Turner begins upfront negotiations, the network has added a popular comedy to its sale menu. TBS has acquired off-net rights this fall to … Read the whole story
In a move intended to help restore the beleaguered city to its earlier vitality, Smithsonian is teaming with the Louisiana Department of Culture, Recreation … Read the whole story