Monday, June 25, 2007
  • Upfront Role Reversal: Older-Skewing Cable Nets Reaping Firmer Ad Rates

    Cable networks and syndication programmers will try to capitalize on the broadcast networks' gains this upfront--but unlike the broadcasters, they will enjoy a wider range of upfront sales results. Those in the best positions are networks that target older viewers, such as TNT, TBS and USA, because viewers generally stay with programs through commercials. Younger-skewing nets like MTV that lose eyeballs could suffer. ...Read the whole story

  • CW Rakes In $640 Million, Exceeds Upfront Goal

    The CW wrapped its upfront late last week with an estimated volume increase around 2%--giving it a $640 million take, yielding almost $9.2 billion for the broadcast upfront. The net gained momentum when "CW Now" was bought out by MediaVest. A sales executive says the network added more than 12 new advertisers and exceeded expectations. ...Read the whole story

  • Aegis Latest To Jump Into Ad Server Fray, Will Merge Bluestreak With Isobar

    First Google announces an agreement to acquire industry leader DoubleClick. Then WPP acquires 24/7 Real Media. Then Microsoft strikes a deal to acquire aQuantive and its Atlas DMT unit. Now Aegis Group has purchased Bluestreak.com, marking the latest deal in what has become a frenzied market for online ad-serving businesses. ...Read the whole story

  • Bravo Seeks To 'Affluence' Media Buyers, Break Through Upfront Clutter

    In a campaign targeting media buyers, Bravo's melding of "affluent" and "influential" to create the "Affluencer" has been taking to the streets of New York. In placards above subway entrances, phone kiosks and other real estate, the net is pushing its hip, informed stance for viewers. But by going with a straight trade effort, Bravo is attempting to cut through the clutter. ...Read the whole story

  • GE's Wright Unveils First Broadband Olympics, Calls For New Ad Models

    Bob Wright, in a keynote role as vice chairman and executive officer of General Electric, last week chose a new Chicago conference organized by the telecom industry as the forum to show off NBC Universal's plans for the "first-ever broadband coverage" of the Olympics. Next year's Beijing summer games will feature live streaming of 24 sports and more than 1,000 hours of online coverage, according to a promotional video Wright unspooled. ...Read the whole story

  • Nielsen Unveils Hispanic Integration Plan, Will Report Language Preferences Of Individual Viewers

    In a move symbolic of the mainstreaming of the U.S. Hispanic population, Nielsen late last week announced plans for integrating and reporting Hispanic households and individuals as part of a single, general market view of the U.S. television marketplace. The move is important, because it marks an end to a bifurcated media marketplace in which Hispanic TV viewers were measured separately from the rest of the population, and the integration is expected to lead to more credible data and greater acceptance among U.S. media buyers and advertisers. ...Read the whole story

  • Ziff Davis Sheds Enterprise Group, Revamps as Web-Focused Publisher

    Ziff Davis divested both print and online titles, as well as selling a valuable database of biz technology users. Over the last five years, the company reformulated itself as a Web-focused publisher--and finally returned to profitability. But the takeaway may be that magazine companies that move to online-centered models will be smaller, and more profitable, after the transition. ...Read the whole story

  • Kids Ad Summit Sets Stage For New Regulatory Agenda

    The speakers at Rep. Edward Markey's "Images Kids See on the Screen" hearing on Friday represented a range of issues as broad as the title. But everyone seemed to agree that the abundance of marketing messages aimed at kids - from smoking to snacks - needs some mopping up. It may be a preview of what to expect when the Federal Trade Commission holds its July 18 hearing on advertising aimed at kids. ...Read the whole story

  • Study: TV Ad Dollars Slow, Internet TV Accelerates
  • CEA Finds Computers Emerging As Primary Music Device
  • Text Service For Deaf Launches

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