• TV Takes A Backseat In Chrysler, Nick Ad Deal - And That's A Good Thing by David Goetzl

    In a deal that represents two continuing trends--one germane to Nickelodeon and the other industry-wide--the kids' network has inked a sprawling multi-platform deal with first-time advertiser Chrysler. The move continues the network's efforts to target ads to adults through children. More telling, the deal was made outside the upfront, since networks say they do business 52 weeks a year. ...Read the whole story

  • Syndication Upfront Settles On Commercial, Plus 3-Day Ratings, 3-9% CPMs by Wayne Friedman

    Syndication programmers started making upfront deals Monday, hopeful that the industry's quick commitment to doing deals with commercial ratings puts them in good stead with media buyers for the long term. All deals are expected to be done with C3: commercial ratings plus three days. Syndication programmers anticipate their daytime prime-time programming will garner high single-digit cost-per-thousand increases--in the 3% to 9% range. ...Read the whole story

  • Time Inc. Employs Performance Advertising Online by Erik Sass

    Time Inc. has partnered with Quigo to create a customized performance-based ad platform for its online properties. The company forecasts more than $100 milllion in ad revenues in the first three years. CEO Ann Moore says it's part of a larger effort to take more ad dollars for Time Inc. brands. ...Read the whole story

  • Hallmark Adds New Ad Sales Research Chief by David Goetzl

    The Hallmark Channel is on an ad sales tear, adding an executive to help continue the momentum. Randi Felton has joined as senior director, ad sales research, after a three-year stint at Turner. She joins at a good time--the sales group delivered a 20% increase in revenues versus a year ago (up to $46 million) in the recently completed first quarter. ...Read the whole story

  • Lamar Expands Digital Out-of-Home by Erik Sass

    Lamar Advertising is set to aggressively expand its outdoor digital advertising platforms and will have over 600 displays in operation by year's end.That's about 150 or 33% more billboards than are currently in operation. The move signals Lamar's intention to battle Clear Channel Outdoor for market share. ...Read the whole story

  • Media Buyers, Analysts Cheer Clear Channel-Arbitron Deal by Erik Sass

    News that Clear Channel Radio signed a deal with Arbitron for electronic ratings from its Portable People Meter device was met with enthusiasm by radio media buyers and industry analysts on Monday. No terms were disclosed, but an Initiative executive said that without Clear Channel, "there wasn't a full picture of the market." ...Read the whole story

  • Head-to-Head: Fox Launches 'Lyrics' To Compete With NBC's 'Bee' by David Goetzl

    Hearing that Fox would try to beat it to the punch by launching its own karaoke-type challenge series, NBC moved up the debut of "The Singing Bee" from late fall to July 10. On Monday, the network said it has tapped Joey Fatone as host, trying to build on his visibility in "Dancing With the Stars." ...Read the whole story

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