U.S. ad spending now is projected to grow only 3.1% in 2007, according to revised estimates released Tuesday by industry forecaster Bob Coen. That's … Read the whole story
The media biz is gorging on delusion this week. Big agencies are getting bitch-slapped daily by smarter, hungrier and hipper digital boutiques, media shops … Read the whole story
Group M signed a deal with Lifetime using C3 currency, believed to be in the high single-digits. That could possibly signal that the cable … Read the whole story
The cable upfront market received a tailwind Tuesday as the Turner entertainment networks began writing business at a steady pace, notably with deals done … Read the whole story
For the first time since the bubble burst, ad spending by so-called dot-com brands is expected to decline this year. The decline--a drop of … Read the whole story
The Big 4 are all over the big 40. With Fox's median age increasing to 42 this season, all the major broadcasters, for the … Read the whole story
TV stations looking for another upswing from political advertising can thank the Supreme Court, which loosened restrictions over corporate- and union-funded TV ads that … Read the whole story
CBS Radio is set to introduce a new Web video feature today, "Live from the Web Carpet," with live streaming coverage of big red-carpet … Read the whole story
Syndication's top-rated shows have seen a ratings erosion this year. But it may not be as severe as the double-digit declines of some broadcast … Read the whole story
Advertisers take note: Teens remain a lucrative target. The market of products for this coveted demo will grow to more than $208 billion by … Read the whole story
TV nets take note: By the end of 2007, 16 million high-definition TVs will be sold, bringing the total to 52.5 million in the … Read the whole story