On the heels of Universal McCann's revised advertising forecast, Aegis Group's Carat unit issued its own revisions on Wednesday, slightly downgrading its outlook for … Read the whole story
Spying more value in TV sports properties, Walt Disney's ABC, ESPN and TNT will extend their deal with the NBA for another eight years--and … Read the whole story
Looking for ways to show that viewers engage with the spots it runs--even if many click away during breaks--MTV Networks has signed a deal … Read the whole story
Looking to expand its U.S. entertainment production operations, well-known sports marketing firm IMG has hired former Fremantle Media executive Olivier Gers to serve as … Read the whole story
Alcohol makers devoted just 3% of their TV advertising to the theme of responsible drinking from 2001-2005. Those under the age of 21 were … Read the whole story
Jon Stewart and Stephen Colbert are headed north of the border. Comedy Central and Canadian network CTV have signed a deal that allows the … Read the whole story
Gemstar-TV Guide is set to introduce the TV Guide Online Video Awards, a Web-based contest for professional online video content specifically produced for the … Read the whole story
Summer reality doldrums continue. This time, ABC's "Shaq's Big Challenge" took the hit. And the rest of the net's lineup didn't fare much better. Read the whole story