• Stop The Servers: Google Expands AdWords To 225 Newspapers

    In a move to accelerate its expansion into traditional media advertising sales, Google Tuesday unveiled a plan to offer online advertisers the opportunity to automatically place ads in 225 newspapers nationwide. The papers, which include some of the nation's biggest dailies such as The New York Times, The Washington Post, The Chicago Tribune, and The Atlanta Journal-Constitution, represent an expansion from a test of print advertising sales Google began with 50 newspapers late last year. ...Read the whole story

  • Net Video Usage Heads Upward

    Internet video usage continues to climb--it's now 16% higher over a six-month period. Some 81 million users--or 63% of the people who have access to the Internet, either at home or at work--watched some broadband video in March of this year, according to new research conducted by The Nielsen Company for The Cable & Telecommunications Association for Marketing (CTAM). This number is higher than the 70 million recorded in September 2006. ...Read the whole story

  • Media Movers: Print, Online Trade Execs

    There is a shuffle going on in the top tiers of Internet and print media companies. A few weeks ago, Wenda Harris Millard left AOL to join Martha Stewart Living Omnimedia; now Tim Castelli, formerly the publisher of Rolling Stone, is moving in the opposite direction, joining Google as its New York sales director. Though many print pros are moving online, the shift can occur in either direction. ...Read the whole story

  • Revver Revs Up 'Impressions,' Adds CPM Model To Online Video Ads

    In a sign that the social media and user-generated content market may be developing a traditional advertising model, revenue-sharing online video aggregator Revver this morning announced a plan to begin offering "impression-based advertising products" to advertisers and agencies. ...Read the whole story

  • Tune In: More Online Radio Ad Deals

    Radio ad rep firms are scrambling to expand their online ad serving capabilities, with the latest deal coming from Ronning Lipset Radio, which announced Tuesday it has partnered with Corstarr to use its Adcor technology for delivering Internet radio ads. ...Read the whole story

  • ABC Approves Integrated Audience Measure

    The Audit Bureau of Circulations is set to begin incorporating data from Scarborough Research, Nielsen//NetRatings, comScore and server-based analytic tools to give subscribers a holistic view of newspaper audiences, including unduplicated print and online readership. The new "Audience-FAX" figures, scheduled to launch November 5, will give newspaper publishers the option of reporting print, online and net combined readership. ...Read the whole story

  • Zoom Cuts Knock-Out Deal, Adds Mixed Martial Arts To Digital Fitness Network

    As part of an expansion of its digital out-of-home advertising network strategy, New York-based Zoom Media & Marketing has cut a knock-out deal - literally. The agreement, with mixed martial arts fitness chain LA Boxing, adds more than 35 fitness centers to Zoom's health club network, with plans to add 80 more soon. ...Read the whole story

  • Glaceau Ramps Up Ad Efforts

    Energy-drink marketer Glaceau plans to bolster its ad efforts -- but the initiative is apparently unrelated to its acquisition by Coca-Cola last month. However, Coke does have plans for the brand's international expansion. ...Read the whole story

  • Fast-Forward: TiVo Users Skip Majority Of Ads

    A new report from Magna Global indicates about half of all viewing of prime-time broadcast programs by TiVo users is done via time-shifting, which means 70% of commercials watched are skipped at that time. ...Read the whole story

  • Nor A Borrower Be: Consumers Skeptical Of Mortgage Ads

    Take note, media planners: American adults are increasingly skeptical of mortgage advertising. As the Harris poll indicates, mortgage advertisers have pushed the envelope too far, with 66% of adults viewing mortgage advertising as "not credible" and a further 22% finding it "not at all credible." ...Read the whole story

  • NBC Deal With Alltel Boosts Mobile Reach

    Like most major media companies, NBC Universal continues to look for ways to spread its content in the mobile space. The conglomerate said Tuesday it has a deal with Alltel Wireless to offer 11 VOD channels and other content to its customers. ...Read the whole story

  • Put Down The Remote: Adults Watch More TV Than Kids

    Maybe it's the kids who need to take the remote control away from their parents. New research has shown that older adults consume much more traditional media than younger adults, according to Integrated Media Measurement Inc. The biggest group, females 45-54, will watch more TV, DVDs and theatrical releases than anyone else. ...Read the whole story

  • Media X: No News Is No News

    The national Sopranos obsession is just as virulent now that Chase has whacked his show--with an incomprehensible blackout--than when it was alive. The beyond-obscure trailer ... ...More



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