• Nielsen Goes 'Solo,' Rolls Out New Personal Video Meters

    As part of its bid to measure video-based programming anytime and anywhere consumers watch it, Nielsen this month will go mobile, deploying 100 new metering devices designed to plug into iPods, video cell phones and other so-called "portable video devices." The metering devices, dubbed "solo meters," are about the size of a lipstick case and plug in between the earphones and the earphone jack of the portable video gear. ...Read the whole story

  • C3 Ratings Better For Broadcast Than Cable

    BEVERLY HILLS, CALIF. -- CBS says "broadcast networks will increase audience share at the expense of the cable networks" when it comes to the new world of commercial ratings and new digital platforms. ...Read the whole story

  • Digital Ad Boost: CBS Audience Net Pushes TV Content

    CBS' new interactive advertising and programming platform, CBS Audience Network, has signed up two dozen sites to run CBS content. CBS has grown from 13% reach of unique Internet users to 90%, hitting some 134 million unique monthly users. It has struck deals with a number of major video sites--MSN, AOL, Google, YouTube, Veoh, Joost, and cnettv.com, among others--and more are coming. ...Read the whole story

  • Manhattan Steam Blast Shutters Midtown Agencies, AAAA Too

    Technically speaking, Madison Avenue is one block west of a multi-block area in the heart of Manhattan that New York City officials have cordoned off as the "frozen zone" in the aftermath of an underground steam pipe explosion that spewed steam and debris like a volcanic eruption in Midtown Wednesday, and left a 25-foot-wide crater in the street and city officials worried about the possibility of carcinogenic asbestos in the air. It also displaced hundreds of ad industry executives from their places of business. ...Read the whole story

  • Bad News: Gannett, McClatchy and Dow Jones Report 2Q Earnings

    Three leading newspaper companies reported their second-quarter results this week, and the news was bad--more or less--across the board. Declines in real-estate advertising are slamming U.S. newspapers. ...Read the whole story

  • DirecTV Adds 2 Spanish Nets To Lineup

    As cable and satellite operators try to outfox each other by offering more ethnic channels to boost subscriber rolls, DirecTV added two Spanish-language networks to its lineup this week--a local broadcast channel in a leading market and a network geared toward Dominicans living in the U.S. ...Read the whole story

  • Media Bonanza: Prez Contenders Flush With Cash

    Programmers take note: A JP Morgan analyst wrote Thursday that 2008 presidential contenders are flush with cash. So far, the slate of candidates has raised almost $300 million as a group, with $140 million coming in during 2Q, analyst John Blackledge wrote in a report. ...Read the whole story

  • Food Net's New Web Site Enhances Cable Portfolio

    Food Network operator Scripps has acquired a Web site with user-generated content and communities built around some 230,000 recipes. The Recipezaar purchase is another step in Scripps' efforts to bolster its online offerings that dovetail with its growing cable portfolio, but also have distinctive brands. ...Read the whole story

  • Is Voice Recognition Future of Mobile Search?

    Though it has a certain futurist appeal, it's far from certain that voice-recognition technology will dominate mobile-search functionality in coming years, according to a panel of search execs who convened at the iHollywood Forum on Thursday. Regardless of the outcome, one definite prediction was issued: Ad support is critical to the growth of mobile search. ...Read the whole story

  • Mag Bag: NatGeo Is No. 1, Says Affinity

    Global warming can be good news, at least for media companies. According to Affinity Research, National Geographic's article on "The Big Thaw" was the most-read article in the first half of 2007. Of 1,300 articles in over 100 magazines measured by Affinity, "The Big Thaw" had the highest read/looked-into rate (90%), with 79% of respondents reading more than half the article. ...Read the whole story



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