• Carat Fuses With Fusion, Spawns New Agency Model Headed By Digital Team As Warren Departs

    In what appears to be the first move of its kind on Madison Avenue, one of the ad industry's top media shops has merged its traditional and digital media units into one integrated media services agency that insiders claim "reinvents the agency model." In this case, it also happens to be a model that will be headed by the digital management team, as a former traditional media head steps down. Aegis Group today will announce it is merging Carat with Carat Fusion into a single, integrated shop known simply as "Carat," MediaDailyNews has learned. ...Read the whole story

  • ABC Likes To Tease: New Shows Get 'Dirty' Promos

    ABC is teasing viewers this summer--just like a romantic meeting--in the marketing of its new fall TV shows. The "Dirty Sexy Money" promo simply offers dramatic music with some video revealing the title of the show in graphics, one word at a time: Dirty. Sexy. Money. The tactic is part of the network strategy--less is more. ...Read the whole story

  • Hearst-Argyle TV Takes Political Hit, Gets Modest Boost

    Hearst-Argyle Television Inc. got stung in its second-quarter earnings, sinking 32% to $17 million. The drop was partly the result of lower political advertising revenues in the period. Other advertising took a hit--but overall, revs were up 2.4% for the second quarter. And digital continued its upward trajectory. ...Read the whole story

  • TiVo Programs Bressner For Sales Chief

    TiVo Inc. has a new ad sales executive--former Viacom network executive Karen Bressner, who will now be senior vice president of advertising sales for the digital video recorder and service company. ...Read the whole story

  • XM Losses Narrow, Revenues Increase

    XM posted one of its best quarters yet as it heads into a proposed merger with Sirius Satellite Radio, boasting increasing revenue, decreasing losses and promising new partnerships with automobile manufacturers. Revenue increased 22% to $277 million, while its net loss dropped 23%. ...Read the whole story

  • Mag Bag: MPA Counts 62 Digital Initiatives In 2Q

    The Magazine Publishers of America has tallied up a record 62 new digital initiatives from magazine publishers in the second quarter of 2007--a 139% increase over the second quarter of 2006. Coming amid a raft of announcements for specific new projects, the overall count underscores the migration of magazine brands to more digital distribution. ...Read the whole story

  • Spin This!

    No one hates the term "spin control" more than good PR people. This implies that they have the power, ability and information to control how ... ...More



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