• Publicis Continues Digital Expansion, Acquires Largest Shop In China by Joe Mandese

    Publicis Groupe continued its aggressive expansion into digital advertising services, this time making a major acquisition in what many believe to be the fastest-growing major media marketplace in the world: China. Publicis this morning said it acquired Communication Central Group, the largest independent interactive marketing agency in China, for an undisclosed sum. ...Read the whole story

  • Verizon Sees Huge Jump In TelcoTV Distribution by David Goetzl

    Verizon said Monday that its telcoTV offering saw distribution increase by nearly 50% in the second quarter--a pace that could make its subscriber base as large as some of the top-10 cable operators by September. ...Read the whole story

  • Magna: Fox Still In Lead, CBS Tops With 25-54 by Wayne Friedman

    A midsummer analysis of the TV ratings landscape shows that little has changed since the end of the regular season in May--with Fox still in charge, and new cable shows making gains. ABC suffers from a lack of reality-show winners, while CBS is still tops among adults 25-54. ...Read the whole story

  • IMG Taps Goodman To Build Corp. Consulting by David Goetzl

    Like top Hollywood talent agencies, sports marketing firm IMG wants to build its corporate consulting practice. On Monday, it tapped a new head of the unit: Chris Goodman as senior vice president of IMG Consulting. ...Read the whole story

  • Researcher Finds Increasing Acceptance Of Cell Phone Ads by Joe Mandese

    As a debate wages on Madison Avenue whether consumers will tolerate advertising over mobile phones, a leading academic who has been studying the subject has released new findings suggesting that a sample of technically oriented college students are growing increasingly receptive to text message ads on their cell phones and other mobile devices. The research, the latest in an ongoing series of tracking studies being conducted by Ball State University advertising professor Michael Hanley, found that 56.3% of the students he has tracked over a two-year period accepted ads if they would get something for free - such as premium ... ...Read the whole story

  • OVAB Forms Advisory Board by Erik Sass

    The Out-of-Home Video Advertising Bureau is reaching out to the advertising world with the formation of an advisory board that will include 14 executives from leading media planning and buying agencies. ...Read the whole story

  • Jupiter: Green Teens Receptive To Appropriate Online Ads by Erik Sass

    Teens who care about the environment aren't just socially aware. They are also a desirable ad/marketing target, says a new JupiterResearch report. The Green Teen cohort trends slightly female (57%), and 45% say they like to be the first to know about new products. Plus, they are effective influencers and trendsetters in their peer groups. ...Read the whole story

  • Fallon May Be The New O'Brien by Wayne Friedman

    Jimmy Fallon could be taking over Conan O'Brien's NBC late-night period in 2009, according to published reports. In the musical net chairs, O'Brien would take Leno's "Tonight Show" seat, and Fallon would replace O'Brien. ...Read the whole story

  • Versus To Air More Mixed Martial Arts by David Goetzl

    Networks don't appear to be losing their appetite for mixed martial arts. The Versus network will kick up another go-round of the World Combat League, founded by action hero Chuck Norris. ...Read the whole story

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