Wednesday, August 22, 2007
  • Bollore Ups Stake In Aegis, Havas

    French financier Vincent Bollore is upping his ante in two of Europe's big agency holding companies: Havas and Aegis Group. Through a series of transactions made in recent weeks, Bollore paid $10.7 million to boost his stake in Paris-based Havas to nearly 31%, according to filings with French regulators. Bollore, meanwhile, has also acquired additional shares of Aegis stock, boosting his position to 29.86% of the London-based holding company, and just below the 30% level that would force him to make a formal bid. ...Read the whole story

  • ESPNU Scores More Fans, Via Time Warner Deal

    ESPNU, the 2-year-old network launched in response to College Sports Television (CSTV), will double its distribution this month, thanks to a sprawling deal between parent company Disney and Time Warner Cable. ...Read the whole story

  • Rhapsody Gets Urge To MTV

    RealNetworks' Rhapsody is set to launch a new cross-platform digital music service that draws on content from MTV Networks' Urge service. The new co-branded Rhapsody-MTV service will make music and related content available via PCs, portable music players and mobile devices. The mobile element will be delivered by Verizon and Vodafone, allowing users to transfer music from their PCs to mobile devices. ...Read the whole story

  • Equity: MTV Tr3 Targets New York's Young Latinos

    The only MTV Networks channel that has broadcast distribution will now be available on an over-the-air channel in New York. An Arkansas station group purchased several low-power stations in the Big Apple and plans to offer programming from the year-old MTV Tr3, which targets young Latinos. ...Read the whole story

  • Fountain Of Youth: Lifetime Hires Marketing Gurus

    Cable network Lifetime has tapped a long-time duo of industry marketing gurus as co-CMOs. Former Fox and WB executives Bob Bibb and Lew Goldstein, who have been consulting with the female-targeted network since the spring, are now on board full-time. ...Read the whole story

  • Work The Rum: Bacardi Goes For Ecast

    Bacardi reports that its interactive marketing campaign touting mojitos, a popular lime-flavored cocktail from Cuba, got a positive response from bar patrons. The campaign, which launched June 2 on 3,900 Ecast touchscreen installations nationally, saw a 13% click-through rate. ...Read the whole story

Media X: Get a Vida

Back in 1984, many in the press did not know what an "Anglo" was. And the views about the Hispanic community were muy stupido from all media comers. So let's give it up for Procter & ...More