• Nielsen Finds Drop In TV Usage Is Real, Not Methodological, Impact Greatest Among Heavy Viewers by Joe Mandese

    In an effort to address client concerns over declines in TV usage this year, Nielsen has issued a report concluding the drop most likely is due to real changes in TV viewing behavior and is not due to TV ratings methods, or new technologies like DVD players, video game systems or digital video recorders (DVRs). But while concluding that "no single factor played a predominant role" in the declines, the Nielsen report found that the biggest impact was felt among TV's heaviest viewing households. ...Read the whole story

  • Scatter Market Sizzles, Network Ad Rates Rise Double-Digits Over Upfront by Wayne Friedman

    The fourth-quarter scatter market continues to be hot, according to media agency executives. Deals are being inked with double-digit percent price increases--and more--over the upfront sales period just completed. ...Read the whole story

  • NBC, Qubo Reject Unhealthy Food Ads For Kids' TV by David Goetzl

    These days, kids' ads are strictly a la carte. NBC will continue to refuse ads for "unhealthy food and beverage choices" on its Saturday morning kids' lineup. NBC is one of four networks that offer animated programs under the Qubo banner--and all have taken a hard-line stance against national advertising for products heavy in sugar, saturated fat and other ingredients that could contribute to childhood obesity. ...Read the whole story

  • Nielsen Says Adios To Hispanic Ratings by David Goetzl

    In a move that leading Spanish-language network Univision has eagerly anticipated, Nielsen has formally disbanded its separate rating systems for Hispanic homes and will now count them as part of its general sample. Now the marketplace can evaluate its options in a side-by-side analysis. ...Read the whole story

  • First Look: ABC Ramps Up Previews For Fall by Wayne Friedman

    ABC is putting its marketing muscle behind its new shows, offering a series of half-hour preview specials for its affiliates in the coming weeks. From new dramas to new comedies, "First Look" will give a sneak peek, then ask editors from top mags to weigh in. ...Read the whole story

  • Wrap It Up: New Approach To Outdoor Ads by Erik Sass

    Outdoor advertising is hitting the road. The new strategy, called vehicle "wraps," displays ad messages on the sides of trucks and even personal automobiles. The tactic does traditional billboards one better--it brings the message to the driver's level, in what is basically a captive environment--especially during traffic jams. ...Read the whole story

  • WarpRadio Teams With TargetSpot by Erik Sass

    Online radio networks and ad firms are continuing to pair off, with the latest announcement coming from WarpRadio and TargetSpot. According to terms of the deal, advertisers will be able to use TargetSpot's technology to create, buy and place advertising in WarpRadio's network of streaming radio stations, 130 strong. ...Read the whole story

  • B-to-B Ad Pages Continue To Falter by Joe Mandese

    Ad pages in the U.S. business press continued to fall in May, contributing to a 3.3% drop through the first five months of 2007, according to estimates released Monday by American Business Media. The data, compiled via ABM's Business Information Network, indicates that total advertising revenues for business media has dipped 1.9% vs. the January to May 2006 period. ...Read the whole story

  • Committee To Consider Hearst Bid by David Goetzl

    As its stock continued to trade nearly $2 above a proposed offer price to take it private, Hearst-Argyle Television said a special board committee will evaluate the bid. ...Read the whole story

  • Hear This: Mobile Video Devices Overtake Audio by Erik Sass

    Portable media players with video capability will outsell audio-only devices by the end of 2008, according to In-Stat, which foresees a big shift in consumer buying habits over the next two years. ...Read the whole story

  • Tremblay Heads Ad Sales At Fox Reality Channel by David Goetzl

    The Fox Reality Channel has promoted Jim Tremblay to vice president of ad sales, where he will oversee multi-platform sales for the network, which offers reality programs 24/7. ...Read the whole story

  • Bold Move: Nielsen To Rate mun2 by David Goetzl

    Noting the prominent gains of Hispanic-targeted networks, NBC Universal said its Telemundo sister cable network, mun2, would now be measured by the Nielsen ratings system for all cable networks. ...Read the whole story

  • Gridiron Greats: MSG Airs Rutgers Football by David Goetzl

    A year ago, Rutgers football shot out to an improbable 9-0 record. Then it captivated much of the New York area with a huge upset over Louisville. This season, expectations are high for another boffo season, and the MSG network is looking to jump on the bandwagon, airing early-season games and weekly programs about the team. ...Read the whole story

  • Media X: Space Cadets by Jack Feuer

    Contrary to media hype, there is little to indicate that anything researchers or media agency types or clients or even creatives hold to be true ... ...More

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