Wednesday, August 29, 2007
  • The Hulu Scoop: NBCU/News Corp. Brand Video Site, Open Private Beta

    The highly anticipated joint venture between News Corp. and NBC Universal that will stream full episodes of hit series such as "The Simpsons" and "My Name is Earl" finally has a name: Hulu.com. A beta version of the site went live this morning, inviting people to sign up to a private beta test of the new service. ...Read the whole story

  • Crispin Porter Sees Creative Value In TiVo Stop||Watch

    Agency Crispin Porter + Bogusky has inked a deal with TiVo to receive data about the second-by-second viewing behavior of its user base. The shop wants to gain insight into how long viewers stay tuned to ads it creates, or whether they are skipped via DVRs. ...Read the whole story

  • 'Low' Blow: Shareholder Rejects Hearst Bid For H-A

    The Hearst Corp. hopes to persuade institutional holders to accept its proposed price to buy them out and take the Hearst-Argyle station group private. One snag: a significant shareholder has come out against the bid price--perhaps auguring an uphill battle for Hearst Corp. ...Read the whole story

  • NBC Picks Up Sparrowhawk To Grow Global TV Portfolio

    While some independent U.S. cable channels are still looking for a buyer, NBC Universal has its sights set on overseas networks, judging them a better bet. The latest is Sparrowhawk Holdings, which has a portfolio of global TV channels, including the international version of the Hallmark Channel. ...Read the whole story

  • AT&T Places Call For Media Review, Five Incumbents Will Pitch

    AT&T, the nation's biggest provider in the red hot telecommunications sector, Tuesday confirmed plans to conduct a review to consolidate its disparate media services accounts from five big agencies to just one. All five incumbents - Publicis' Digitas unit, Omnicom's GSD&M, WPP's Mediaedge:cia, Omnicom's OMD and Interpublic's Initiative have been invited to pitch. ...Read the whole story

  • Nielsen Charts 'Positive' Product Placement Reactions

    Those feel-good reality shows are now giving some feel-good results to advertisers. In June, Nielsen Media Research reports, Sears scored the best "audience with recognition and positive feeling" results of any marketer for its product placement in "Extreme Makeover: Home Edition." And it isn't alone. ...Read the whole story

  • CBS Radio DJs Return To NYC Roost

    Dial back to the future. A number of well-known on-air personalities have returned to CBS Radio's WCBS-FM after the station dropped its "Jack" programming and brought back its "Oldies" format earlier this summer. Thus far, three are back behind the mike: Don Reed, hosting Sunday night's "Radio Greats," Dan Taylor, the morning host, and Bob Shannon, who's taking mid-day. ...Read the whole story

  • Local Papers, Yellow Pages Up Digital Listings

    Local newspapers and Yellow Pages publishers are striking deals with companies in the online and mobile spheres that allow them to offer local businesses a digital "up sell" for their listings. The latest deal comes from publisher R.H. Donnelley, which is entering into a deal with Yahoo Local to offer its directory customers exposure on the Yahoo Local and Yahoo Maps sites. ...Read the whole story