Thursday, August 30, 2007
  • Processors Find Nielsen Hot Potatoes, Say Commercial Ratings Not Ready For Primetime

    After four-months of testing, Nielsen has taken the "evaluation" label off its new TV commercial ratings, which become the official currency of the TV advertising marketplace effective this week. But evidence is mounting that the new ratings are not quite ready for prime-time, even though national advertisers have already invested billions of dollars in upfront TV buys based on the data. The new ratings have yet to receive an official stamp of approval from media industry ratings watchdog the Media Rating Council, and new evidence has come to light that the data being released by Nielsen has had some serious ... ...Read the whole story

  • Kagan: Cable Nets Invest In Original Fare

    A new study from SNL Kagan details the investment cable networks are making in original programming, looking to peel viewers away from broadcast networks. Cable networks on the whole have increased spending on originals 66% over the last five years, compared to 21% in the broadcast area. ...Read the whole story

  • TBA Gets Net, Rep Support For ePort

    The Television Bureau of Advertising (TVB) drew major support for its ePort electronic data exchange system, signing up all major TV sales rep firms to the service. ...Read the whole story

  • Top TV Talent Defecting To Digital Out-Of-Home Start-Ups

    What's the next big industry? Follow the talent. Place-based video is expanding its base. Shortly after the formation of the Out-of-Home Video Advertising Bureau, and the launch of an initiative to create a new measurement currency, some of the nation's biggest place-based video networks are bulking up their ad sales forces. ...Read the whole story

  • Alloy: Out-Of-Home Ads Sent Via Mobile

    Alloy Media and Marketing has a new ally--a partnership with BlueBlastMedia. It's combining out-of-home advertising in New York City nightlife venues with Bluetooth technology that allows consumers to download content to their mobile device, including movie trailers and ringtones. The new partnership is promoting two new movies from Paramount Pictures: "Hot Rod," starring Andy Samberg, and "The Heartbreak Kid," starring Ben Stiller. ...Read the whole story

  • TiVo 2Q Earnings Down, But 6% Rev Rise

    All that TiVo gained in the first quarter of this year--reporting its first profits--was lost in the second quarter. TiVo took a hit, losing $17.7 million in its second-quarter earnings period. One uptick: revs rose 6% and the company struck a deal with Comcast. ...Read the whole story

  • Wide Open: Outdoor Grew 7.9% In 2Q

    The outdoor advertising industry is still booming, maintaining a 7.9% growth rate in the second quarter, according to the Outdoor Advertising Association of America. That equals $2.2 billion in total ad dollars. ...Read the whole story

  • XM-Sirius Merger Gets Help From Court Ruling

    The proposed merger between XM and Sirius got a boost with the dismissal of an unrelated antitrust case brought by the Federal Trade Commission against Whole Foods, according to The Wall Street Journal, which reported the legal reversal for the FTC on Wednesday. The issue for both is market dominance. ...Read the whole story

  • Cartoon Net Taps VP To Safeguard Kids' Interests
  • Done Deal: Murdoch Gets FTC OK For Dow Jones
Brandtique: Red Robin

Red Robin Gourmet Burgers used Bravo's cooking reality show "Top Chef" to cue the public that it's ramping up and coming to a strip mall near you. Contestants were asked to view the Red Robin menu ...More

  • Product Placements Of The Week

    1 - Esurance 2 - Motorola 3 - Cheetos 4 - Red Robin 5 - Chili'sClick here to view these placements. Data and analysis provided by iTVX. ...More