• WSJ, NY Post To Launch New Magazines by Erik Sass

    Two leading newspapers in New York, both owned by media titan Rupert Murdoch--The Wall Street Journal and the New York Post--are set to introduce new print magazines. While the papers occupy very different niches, the launches are an attempt by newspaper publishers to spur reader engagement and attract new advertisers. ...Read the whole story

  • NY Times' TimesSelect Axes Subscription Firewall by Erik Sass

    The New York Times Web site is tearing down the subscription firewall around its "TimesSelect" content, which includes opinion columns, special reports, and free access to the newspapers' archives, effective at midnight on Tuesday. ...Read the whole story

  • Radio Loses Alcohol Ad Dollars, But Youth Still Hear by Erik Sass

    Radio saw spending by alcohol advertisers decrease 38% between 2001 and 2006, according to an analysis released Monday by the Center on Alcohol Marketing and Youth at Georgetown University. But the CAMY report was quick to note that one-third of radio ads for alcohol are still reaching the wrong audience: underage youth. ...Read the whole story

  • Hearst Buys Realage.com, Bolsters Cross-Platform Ad Sales by Erik Sass

    Hearst has added Realage.com to its growing stable of digital properties. Health care sites with a vertical search component are a good way to deliver targeted advertising, as they allow advertisers to bid on key search terms and subject headings. For magazine publishers, the acquisition of health-related sites provides opportunities for cross-platform ad sales. ...Read the whole story

  • Albrecht Lands At IMG by David Goetzl

    Former HBO chief Chris Albrecht, who was forced out in May after an altercation in Las Vegas, has joined IMG as head of its global media practice. ...Read the whole story

  • One Day Only: NBC Owns Ads On 5 Clear Channel Radio Stations by Wayne Friedman

    NBC will ramp up awareness for its fall shows with a special marketing deal that makes the network the exclusive advertiser on five Clear Channel Radio stations for an entire day. The companies are calling it the first "takeover" sponsorship. ...Read the whole story

  • Emmys Lose Ratings Battle by Wayne Friedman

    Fox's Emmy Awards show yielded a preliminary 4.3 rating on Sunday night among 18-49s and reached just 13.1 million viewers. That would be almost a full rating point lower than a year ago--5.1--and 3 million fewer overall viewers than in 2006. When ratings are finalized, it could place the broadcast as the lowest ever for the TV award event. ...Read the whole story

  • Hearst's Bid For H-A Complicated By Rising Share Price by David Goetzl

    Hearst-Argyle's shares hit $26 Monday for the first time since Hearst Corp. announced in late August it would make an offer to take the station group private. The high comes after Hearst Corp. made the offer to pay $23.50 a share official on Friday--raising the possibility that some shareholders will continue to balk at the proposal and try to persuade Hearst Corp. to increase its offer. ...Read the whole story

  • Cablevision Kicks Off Jewish Channel by David Goetzl

    New York-area MSO Cablevision said it would offer the Jewish Channel as a separate pay video-on-demand service. The channel offers films, documentaries and other Jewish-themed content, but is not associated with any denomination. Cablevision says niche channels can drive revenue and serve diverse audiences. ...Read the whole story

  • NBC Mobile Carries Notre Dame Football by David Goetzl

    NBC will simulcast the remaining Notre Dame football games it airs this fall on an NBC Sports mobile channel. The channel's backbone is MobiTV, available via a range of carriers, including Sprint and AT&T. ...Read the whole story

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