Monday, September 24, 2007
  • Live Spots Killing Commercial Ratings, Nielsen Asks For Help -- Again

    The drive toward TV commercial ratings is producing some unintended consequences as advertisers, agencies and TV programmers adapt new advertising formats - especially so-called "live" TV spots - that appear to be confounding Nielsen's ability to monitor them. Late Friday afternoon, on the eve of the Jewish high holy day of Yom Kippur, Nielsen informed its TV network and syndication clients that it's Monitor-Plus commercial tracking system was having trouble identifying these spots, and asked its clients to begin supplying detailed commercial log data for the new spots. ...Read the whole story

  • Fox Offers Ad-Free Show Downloads On iTunes

    Looking to juice up its fall season--and that of the Apple iTunes Music Service--Fox announced that it will, for the first time, offer ad-free downloads of series premieres beginning this week. Such a move signals a shift in philosophy for iTunes--perhaps because of some pressure from Fox executives. ...Read the whole story

  • What Goes Down, Must Go Up: Network CPMs Rise, As Ratings Plummet

    It's a return to the good old days of 1990s network TV: Network CPMs are rising near double-digit increases, while ratings on returning TV shows are falling by about the same rate. ...Read the whole story

  • Carriage For Equity: DirecTV Gets Slice Of Tennis Channel

    The Tennis Channel's recent distribution boost of approximately 9 million homes via DirecTV came with a price. In exchange for the added reach, the satellite operator received an equity interest in the four-year-old venture. ...Read the whole story

  • Data Shows Broadcast, Not Cable, CPMs Gaining

    With the transition to a new TV currency this season, the CPMs spiked up nicely for the networks this season--but less so for cable and syndication, according to research company Media Dynamics' annual National TV Ad Cost Efficiency (ACE) Service report. ...Read the whole story

  • UFC: Brand Us Mixed Martial Arts Standard

    The increasingly successful Ultimate Fighting Championship, or UFC, has put its planned branding campaign on hold as it grapples with how to integrate a competitor--Pride Fighting Championships--into its business. Also, R&R is now in change of its first branding campaign to establish UFC as the gold standard in mixed martial arts. ...Read the whole story

  • 'Cops,' 'Extreme Makeover' Score Viewer Ad Retention

    New research offers hints at which shows provide the highest levels of viewer engagement--an admittedly hard-to-gauge metric--with both their ads and content. A six-month study from Simmons reveals that ABC's "Extreme Makeover: Home Edition," NBC drama "Friday Night Lights" and Fox's "Cops" score well in consumer interest and intent to purchase levels regarding the spots running in them. ...Read the whole story

  • Heard It On the Radio: Most Americans Still Listen

    Radio is still an almost universal medium, according to a poll by American Media Services, which found that 63% of American adults report listening to radio every day. ...Read the whole story