Wednesday, September 26, 2007
  • Inside David Verklin

    In an unusual, probing conversation conducted Tuesday by James Lipton of "Inside The Actors Studio," Carat chief David Verklin revealed surprising bits of his personal side including the fact that he is a chronic insomniac, loves video games, would like to have a Second Life avatar that is a muscle-bound, tattooed "barbarian," but who in real life is a "quiet Christian" with a strong sense of faith who started a congregation with services in his backyard that has grown to 400 and is about to build a sanctuary in his hometown of New Canaan, CT. ...Read the whole story

  • Nielsen Sings New Ratings Tune: 'We Can Be Heroes, Not Just For One Day'

    Nielsen proved its heroism to the broadcast network community Tuesday, but has become something of a goat among cable network executives, announcing plans to make NBC's popular "Heroes" series the first regularly scheduled TV show to become rated on the basis of the cumulative, unduplicated audience it generates by running multiple airings of the same episodes. Instead of reporting a rating for the initial telecast of its season premiere Monday night, Nielsen said it would withhold that number and wait until NBC airs that same episode again on Saturday night to generate some incremental reach and a higher audience rating ... ...Read the whole story

  • Microsoft, NBCU Back Venture That Turns Ads Into Content

    A multi-platform venture backed by NBC Universal and Microsoft that aims to turn advertising into compelling content is scheduled to launch late next month. Called Firebrand and aimed at Millennials or Generation Y, the continuous stream of spots and longer-form promos will be distributed online, via mobile devices and on a nightly late-night show on the Ion Network. ...Read the whole story

  • Wall Street To Hearst Corp.: Raise Your Price

    Momentum continues to build on Wall Street for Hearst Corp. to increase its offer price to buy out shareholders and take the Hearst-Argyle station group private. Hearst Corp. has offered $23.50 a share, but H-A's stock continues to trade at a level that's more than $2 a share higher. ...Read the whole story

  • Radio Newest Competitor In Online Classifieds

    It's official: everyone wants a piece of online classifieds. The latest competitor to throw a hat in the ring is Citadel Interactive and ABC Radio Networks, both divisions of Citadel Broadcasting. All this cross-platform action is more bad news for newspapers. ...Read the whole story

  • Live + Ratings Change Landscape For Advertisers

    The new season started with three networks firing off their big guns--all getting decent early results. But that isn't the final story, especially this season. Advertisers will need to wait a few days for DVR playback results. Preliminary Nielsen Media Research numbers showed ABC earning a 4.7 rating/12 share among 18-49 viewers to NBC's 4.6/12 and CBS' 4.2/10. ...Read the whole story

  • Clear Channel Buyout Finally Approved

    After ten months of tortuous negotiations, Clear Channel Communications shareholders voted to approve the $19.5 billion buyout of the media giant by private equity in a special meeting on Tuesday. The deal will yield a controlling stake of at least 70% to the private equity firms, with up to 30% of the company's stock remaining in the hands of private shareholders. ...Read the whole story

  • TVB's E-Business System To Go Live In November

    Despite potential fits and starts, an e-business platform for spot buying is on schedule to launch in November, officials reaffirmed Tuesday. The "TVB ePort" system will allow buyers to submit orders to stations electronically within the next two months, and will ramp up early next year to facilitate the paperless buyer-seller exchanges of proposals, invoices, revisions, makegoods and other stewardship operations--as well as purchases of multi-platform inventory such as station Web sites and mobile extensions. ...Read the whole story

  • Tune In: Most Americans Aware Of HD Radio
Media X: The Week of Shilling Dangerously

It's Advertising Week. Ad Age and Adweek had roundups, and I wanted more meat. I surfed a little more and got excited when I found what looked like a gaggle of online reports on this industry. ...More