Thursday, September 27, 2007
  • Data Reveals Online Having Profound Shifts On TV Viewing, Navigation Too

    Several important new insights into the way people are using video online were revealed publicly for the first time Tuesday during a session of the Carat Digital Exchange in New York that suggest some fundamental changes are taking place in the way people watch television. One of the insights also portends significant implications for the way people search and find recommendations for things online that may go well beyond video content. The findings, which were the results of separate studies conducted by NBC Universal's Digital Insights and Innovations team, and by online video service Veoh, show that online video access ... ...Read the whole story

  • Nielsen To Triple National People Meter Panel

    In four years, the Nielsen Company said, it would triple the size of its National People Meter panel to some 37,000 homes and 100,000 people, merging the sample base from its growing Local People Meter service. ...Read the whole story

  • Alloy Launches Multicultural Outdoor Network

    Alloy Media + Marketing's urban and multicultural division, Alloy Access, is launching an out-of-home ad network targeting African-American and Hispanic consumers via barbershops and salons. The launch coincides with the expansion of an existing agreement with Mac-Gray, which operates a national chain of laundry facilities at colleges across the country. ...Read the whole story

  • Agencies Must Address New Media, New Challenges

    How dramatic is the digital revolution in the media agency business? At an event Wednesday, top Starcom MediaVest executive Laura Desmond suggested that a day could come when up to 60% of clients' budgets are apportioned for what's now still known as new media. ...Read the whole story

  • NBC, Telemundo Ban Unhealthy Kids' Ads From Local Stations

    First came a national ban. Now, NBC Universal and Telemundo owned-and-operated stations said they would ban all local TV commercials for unhealthy food during children's educational programming. The nets will also run PSA that tout better nutrition and physical activity. ...Read the whole story

  • Bilingual Tr3 Shows Get Nielsen Ratings

    MTV Tr3, the bilingual network aimed at Latino youth, will begin offering advertisers ratings from a subset of Hispanic viewers within the larger Nielsen sample. ...Read the whole story

  • DirecTV, Barclays Partner for New Rewards Visa Card

    DirecTV Inc. and Barclays PLC are partnering to offer a new DirecTV Rewards Visa Card with a host of unique rewards options. DirecTV Will promote the card to its 16.3 million subscribers through billing inserts, direct mail and e-mail, on its Web site and interactive channel guide, in its new subscriber welcome kit and in its monthly subscriber publication, Access. ...Read the whole story

  • Universal Media: Nationwide Reach With Billboards In Westfield Malls

    One of the nation's largest mall owners, Westfield Malls, is getting new indoor billboards at malls nationwide courtesy of Universal Media Networks. The Westfield deal follows a similar agreement with Macerich Malls, giving Universal considerable reach for in-store campaigns. ...Read the whole story

  • Barton To Head Retirement TV Sales
  • 'Cane' Doesn't Sweeten Audience, 'House' Does