• Shades Of Grey: Agency Blurs Line Between Traditional And Digital, Coins 'Tra-Digital' by David Goetzl

    To signal it's ready for the New Media Order, top Grey executive Steve Hardwick gave the advertising business a new buzzword Thursday: "tra-digital." Hardwick says he wants to turn Grey into a shop that blends "traditional" work with "digital" marketing, or "tra-digital." ...Read the whole story

  • Nielsen Rethinks New Cume Ratings, May Provide Them For Cable Too by Joe Mandese

    Days after announcing that the season premiere of NBC's "Heroes" had become the first network TV show to report via Nielsen's new unduplicated cumulative ratings, Nielsen executives say they are rethinking whether they might also enable cable networks to report the same kind of ratings. ...Read the whole story

  • Will AT&T Buy EchoStar? by Wayne Friedman

    Will the cable industry finally get sizable competition from a more lethal mix of satellite and Internet-delivered TV programming? On the hunch that AT&T could purchase EchoStar Communications, Thomas Eagan of Oppenheimer & Co. upgraded the satellite TV distribution company to a "buy." ...Read the whole story

  • TNS Shakes Up U.S. Ops, Merges Media Intelligence With Research by Joe Mandese

    A week after Steve Fredericks stepped down as CEO of U.S. ad monitoring firm TNS Media Intelligence, its U.K.-based parent is consolidating TNS MI with TNS' U.S. media research operations, TNS Media Research. The new consolidated U.S. research organization will be headed by Jean-Michel Portier, the former global head of TNS Media Intelligence. ...Read the whole story

  • Hearst-Argyle Committee Rejects Buyout Bid by David Goetzl

    With Hearst-Argyle's stock trading 11% higher than an offer price from Hearst Corp. to buy out shareholders and take the station group private, a special committee of the H-A board predictably rebuffed that bid Thursday. ...Read the whole story

  • Nielsen Reports In-Store Measurement Progress by Erik Sass

    Effective measurement of in-store media and consumer shopping habits isn't far off, according to the Nielsen Company, which said Thursday it has made substantial progress in formulating a new in-store media metric. The push to produce it, at the behest of the PRISM Consortium of retailers, should yield syndicated data sometime in 2008, according to Nielsen, which is working with the In-Store Marketing Institute. ...Read the whole story

  • Martha Stewart Extends Brand To Costco, Will Launch Marthapedia by David Goetzl

    Martha Stewart's food line at Costco will kick off with a smoked ham in time for Thanksgiving, while her brand will soon extend to a Wikipedia-like function, to be known as "Marthapedia." ...Read the whole story

  • 'Bionic,' 'Life' Fly High For NBC by Wayne Friedman

    True to early network research, NBC's "Bionic Woman" premiere--in the third night of the new season--earned some high-flying, high-tech time period-busting numbers. ...Read the whole story

  • Mag Bag: 'The Week' Gets New Online Mission by Erik Sass

    The Web site for The Week is moving to a new location and shifting from weekly news roundups to daily news roundups, giving a more prominent role to breaking news. The new site, TheWeekDaily.com, will replace TheWeekMagazine.com. Finding a suitable online strategy has been especially challenging, given the mission of the print title: condensing global news into a digest format. The new online strategy allows the Web site to entice readers with fresh content that doesn't undermine the appeal of the print edition. ...Read the whole story

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