• Google, Nielsen Form Alliance: First Step Brings Demo Data To Google TV Ads

    After months of angst concerning Google's inroads into television, and potentially into television audience measurement, Nielsen Co. has entered into a strategic relationship with the online search giant. The first phase of the relationship will give Google' access to Nielsen's demographic data, which will be integrated with the digital set-top data Google currently gleans from the TV operators partnering on its Google TV Ads network. ...Read the whole story

  • NBC Sees Green: Produces Green Content, New Building

    NBC Universal has gone green. It will produce some 150 hours of "green" content that will run company-wide from Nov. 4 through Nov. 10 across divisions. Plus, the new West Coast center will be use sustainable design and construction. ...Read the whole story

  • NYTCO Ad Revenues Up 5.5% In 3Q

    The newspaper business got an unaccustomed bit of good news on Tuesday with the New York Times Company's announcement that ad revenues rose 2% to $754.4 million and earnings 6.7% to $13.4 million in the third quarter of 2007, compared to the same period last year. But it may not be time to break out the champagne. ...Read the whole story

  • Advertisers Mull Strategy For Writers Strike

    A writers' strike won't have any immediate effect on the $9 billion worth of TV upfront commercial buys made last June. But a longer strike--into early 2008--could shift some advertising money around. ...Read the whole story

  • AT&T's U-Verse Gaining Customers, Leverage

    AT&T telco's service--U-verse--is making inroads. The company plans to eventually make the service available to up to 60% of customers within its 22-state footprint. Cable companies, that once laughed at the upstart, aren't laughing any more. ...Read the whole story

  • Plan B: FX Readies In Case Of Writers Strike

    FX is waiting for a strike--it's got contingency plans ready. "The Shield," is wrapping up 13 episodes, while "Nip/Tuck" is launching next week with 14. If the strike hits, FX is ready. ...Read the whole story

  • 'Samantha' Soars, CBS Comedies Click

    Not many new shows maintain ratings after their season debuts. Few would have predicted that ABC's "Samantha Who?" would be one of those shows this season. ...Read the whole story

  • Media X: Anti-Social Networking

    This week's reality check comes courtesy of the ex-wife, who would not have a personal life if it weren't for dating sites and social networks. ... ...More



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