• NBCU Extends Out-Of-Home Sales With Arena Deal by David Goetzl

    Looking for ways to extend its ad platforms beyond traditional TV and the Internet, NBC Universal has inked a deal allowing it to sell space on a stadium network that targets fans at concession stands. The gives NBCU a 10-minute content loop, with inventory culled from its sports, news and entertainment divisions. ...Read the whole story

  • Magazines Must Move On Mobile Initiatives by Erik Sass

    Boca Raton, FL--Magazines have been slow to launch mobile content initiatives. They must shift into high gear--or risk missing out on a new wave of digital commerce that will rival the emergence of the Internet as an economic engine in the 1990s, according to mobile media and measurement executives. ...Read the whole story

  • Zogby: Consumers Want Pick-And-Choose Cable by Wayne Friedman

    Pollster Zogby Interactive says consumers prefer to pick their own cable networks--but a sizable portion of those users believe the privilege will cost them more money. Given the option, consumers prefer to pick and choose their own channels--a finding that FCC chief Kevin Martin will use to push his a la carte cable system. ...Read the whole story

  • Millard Predicts Digital Revolution by Erik Sass

    Revolution is in the air. And Wenda Harris Millard, president of Martha Stewart Living Omnimedia, sees huge changes coming in the digital space. To survive, magazine companies must adjust to changing dynamics. ...Read the whole story

  • Court TV Kicks Off 'Actuality' Theme by Wayne Friedman

    Following its decision to re-brand itself as "truTV" this past summer, Court TV will add a tagline: "Not Reality. Actuality." ...Read the whole story

  • Mag Campaigns: Integrated Efforts Lag, Blame Shared by Erik Sass

    Boca Raton, FL--Media agencies are still struggling to produce integrated marketing efforts, a panel of industry heavies agreed during a panel discussion on Monday at the American Magazine Conference--although there's plenty of blame to go around, including vendors and clients. ...Read the whole story

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