Wednesday, October 31, 2007
  • Wired Magazine, Xerox Take Creative Media 'Best In Show'

    For the second consecutive year, a finalist in the Business Media category - Wired magazine's campaign for Xerox - took Best in Show during Media magazine's 4th Annual Creative Media Awards Tuesday night in New York. The campaign, which was done in collaboration with Xerox media shop Mediaedge:cia, marked the first time a major magazine turned its cover over to a user-generated media campaign. To demonstrate the custom print capabilities of Xerox's iGEN technology, the campaign enabled magazine subscribers to upload their own images to create personalized versions of Wired's cover. ...Read the whole story

  • NBC's IGA Deal Expands Reach Into Video Games

    Moving more into off-TV media platforms, NBC Universal will begin selling advertising in video games through a deal with major video game advertising seller, IGA Worldwide. ...Read the whole story

  • Cover Me: ASME Awards Best

    Boca Raton, FL -- For the second year in a row, The New Yorker has captured the top spot in the American Society of Magazine Editors' best cover contest, taking Cover of the Year for its "9/11 Tightrope-Walker," which appeared on Sept. 11, 2006. ...Read the whole story

  • ESPN To Air NBA Games On TV, Web

    In the latest example of what could lead to so-called "cable bypass," ESPN's NBA games this season will be simulcast live on the Web. It could, however, raise questions for subscribers: Why pay high ESPN fees if the programming is distributed elsewhere? ...Read the whole story

  • TiVo Showcase Clicks With Subscribers

    Good news for the networks: New research suggests that when TiVo subscribers opt into special TiVo long-form advertising for a new TV show, a huge percentage will end up sampling a full regularly scheduled episode. ...Read the whole story

  • 'Newsweek' Gets New Execs, New Look

    Rick Smith is leaving Newsweek after 37 years, vacating both his editor in chief and CEO roles. Smith had been editor in chief for 24 years, and CEO for 16. Thomas Ascheim--previously general manager of Nickelodeon, owned by Viacom--is moving into the CEO spot. John Meacham will continue as editor. ...Read the whole story

  • Dodge Sponsors Family Circle TV Special

    Dodge will serve as the exclusive sponsor of a Family Circle-branded holiday special with syndication deals covering 80% of the country inked so far. The initiative also represents another move on Meredith's part to transform its fleet of magazines into multi-platform brands. ...Read the whole story

  • Nielsen: HD Usage Rises In U.S.

    More than 10% of U.S. homes are receiving HD channels, according to new data from Nielsen. The research firm said that 11.3% (12.7 million) of the 112.8 million U.S. TV homes not only have HD sets, but have activated the service to receive the more pristine feed. Some 13.7% of homes have HD-compatible TVs, so the "turn on" rate is significant. ...Read the whole story

  • Age, Income of Magazine Readers Edge Up
  • Nets Rely On Reruns To Boost Mondays
Media X: Scare Tactics

Here we are on Halloween, and it's fitting -- and chilling -- that media agencies once again face the terrifying specter of Lee Clow talking about media. There he was in L.A. last week, announcing at ...More


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