• Nielsen Reports 11% Gain by Joe Mandese

    At a time when U.S. ad spending is growing marginally, the primary source of its deal-making currencies - the Nielsen Co. - reported third quarter revenues of $1.188 billion, an increase of 11% over the third quarter of 2006. ...Read the whole story

  • NBC's 'Phenomenon' Isn't, Sees Ratings Slide by David Goetzl

    New programming head Ben Silverman's first offering on NBC hasn't delivered mind-bending ratings--but it hasn't exactly been the biggest loser either. Still, with a finale to go next week, the limited five-episode "Phenomenon" has seen ratings drop each week and failed to crack the top-60. ...Read the whole story

  • ION TV Goes Digital To Aid Low-Powered Stations by Wayne Friedman

    Not wanting to be left behind in the change from the analog TV world, the small ION television network is launching a digital TV educational campaign that starts Nov. 19. The effort is a boon to lower-powered stations, which worried about the business impact from analog to digital. ...Read the whole story

  • CBS Outdoor Gives New Yorkers Free Wi-Fi Zone by Fern Siegel

    CBS Outdoor has a nifty new promotion: It is supplying free Wi-Fi high-speed-data service throughout midtown Manhattan as part of a six-month pilot program. ...Read the whole story

  • Verizon Offers NFL 'Extra' On TV, Online by David Goetzl

    For the second year in a row, subscribers to both Verizon's telco TV (or DirecTV package) and its broadband offering will be able to watch live games on the NFL Network on TV--and toggle between multiple camera feeds online. ...Read the whole story

  • Baileys Launches 'Legend' TV Show by Karl Greenberg

    Diageo's Baileys Irish Cream is launching its own TV show in the U.S. Called "Baileys Entertainment Presents Get Together with John Legend," the hour-long show will feature concert performances, interviews and footage with the multiple Grammy Award winner and with other artists on his Homeschool Records label. The special debuts on TV One Dec. 16. ...Read the whole story

  • CBS Captures Wednesday, 'Kid' Survives by Wayne Friedman

    Remember all that fuss about "Kid Nation"? Obviously, the viewers have forgotten. The ratings have climbed, along with the rest of CBS' Wednesday lineup, which means a key weekday win during sweeps. ...Read the whole story

  • Mag Bag: 'Details' Ends 'Gay or... ?' Feature by Erik Sass

    Details magazine is axing its back page "Gay or...?" feature, which played off the magazine's own sexual ambivalence. Simply, it has run out of cultural archetypes to fill the second slot for comparison's sake. There's no hint yet what will replace it, so the "Mag Bag" staff would like to offer these recommendations for "[blank] or... [blank]"-style features to replace it. ...Read the whole story

  • New York Advertising: Step Out! by Robert Fauser

    There's one market that transcends the outdoor ad buy: New York City. New York outdoor opportunities are very different than those in other urban markets ... ...More

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