• Strike Casualty: ANA Nixes Family-Friendly Forum by Wayne Friedman

    Yet another side effect of the writers' strike: The Association of National Advertisers' Family Friendly Programming Forum will be postponed. But its related event--the ANA's Family Television Awards show--will air as planned. ...Read the whole story

  • Crackle Of Change: Sony Sets Online Video Ad Deals by Wayne Friedman

    Sony Pictures' Crackle, the company's Web area for new video makers and other video content, has signed up its first major advertising deals. Major brands including Pepsi, Honda, Epson, Sony Electronics, Vodafone have signed on. ...Read the whole story

  • Media Remains Jewel In Nielsen Crown, Relatively Exempt From Restructuring by Joe Mandese

    Nielsen's media research operations account for less than a third of the company's total revenues, but they continue to be at the heart of the organization, according to supplement information filed along with last week's third quarter earnings report. ...Read the whole story

  • Rodale Reports Healthy Quarter, Fit Results by Erik Sass

    The magazine industry has gone all topsy-turvy, with some publishers reporting big declines, avd others raking it in. Health and fitness publisher Rodale is one of the latter--reporting a 15.5% surge in print ad revenue in the third quarter, compared to the same period last year. For the year to date, revenues are up 22.4%. ...Read the whole story

  • Salesgenie Returns To Super Bowl Ad Lineup by David Goetzl

    With word that Fox is nearing the goal line for a Super Bowl sellout, a first-time advertiser last year is returning--and doubling its presence. Salesgenie.com will air two spots this year and sponsor part of the pre-game show. ...Read the whole story

  • NBC Explores Airing Martial Arts Shows by David Goetzl

    NBC has become the latest network to hold talks about airing mixed martial arts programming early next year, if the "Hollywood" writers' strike continues. A source said the network may link with one of the many operators of MMA events to air either prime-time specials or slot the few-holds-barred programming in late-night. ...Read the whole story

  • CBS Sweeping Thursday Sweeps by Wayne Friedman

    For the second night in a row, CBS narrowly sideswiped ABC, with a key November sweep Thursday night win. "Trace" did well for the net, while NBC gets traction with its sitcoms. ...Read the whole story

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