Tuesday, November 27, 2007
  • eBay Practices What It Preaches, Places National Cable Buys Via Its Own Media Marketplace

    EBay has banked on itself. The company developed the controversial online buying and selling system it wanted the industry to embrace. Now eBay is using the platform itself, closing several deals in the fourth-quarter scatter market and using that inventory for a holiday campaign. ...Read the whole story

  • InStore Heads Into Subways: The Restaurants, Not The Transit System

    In the battle for dominance in the burgeoning retail media marketplace, InStore Broadcasting Network has cut a deal that will bring advertising and digital video content into subways nationwide - not the transit systems, but the fast-food chains. IBN, which is one of the Big 3 retail media networks, competing with Premiere Retail Network and CBS Outernet (previously SignStorey), that dominate the U.S. supermarket industry, is moving into the fast food business via a deal with Subway, MediaDailyNews has learned. ...Read the whole story

  • TargetSpot Signs New Radio Partners

    TargetSpot, one of the largest online radio ad brokers, announced Monday that it has signed deals with a number of new partners for its online ad service. The new broadcasters--Nassau Broadcasting Partners, Soundpedia.com and FNX Radio--bring more than 50 new online radio stations into the TargetSpot fold, most of them owned by Nassau. Soundpedia.com and FNX Radio are popular stand-alone Web destinations. ...Read the whole story

  • Ad Heaven: Ion's 'Firebrand' Airs Only Commercials

    Nascent TV network broadcaster Ion has made an unusual move--airing a daily late-night TV show just featuring TV commercials. Kicking off Monday, "Firebrand" features high-profile entertainment commercials from movie, TV and video game trailers, as well as spots from popular film directors and past Super Bowls. Marketers such as AmEx, GE and Levi's are on board. ...Read the whole story

  • Fox Wants Viewer Creative For 'Terminator'

    In a strike-tainted TV season, Fox is pulling out all possible marketing tools. The network will ask viewers to create a promotional poster for its new mid-season show "Terminator: The Sarah Connor Chronicles." ...Read the whole story

  • Arbitron Delays PPM Ratings For Multiple Markets

    After months of open conflict with some of the nation's largest radio broadcasters, Arbitron announced Monday that it will delay commercialization of ratings from its Portable People Meter in key major markets. The company says the delay would allow it to fix problems that enraged broadcasters. ...Read the whole story

  • Reach Out: WSJ Office Network Gets Key Business Pros

    A study of the Wall Street Journal Office Network by Arbitron found considerable reach and recall for the place-based video network. In buildings with the WSJ video displays, 93% of 1,100 business professionals surveyed recall seeing them. Furthermore, 88% of this cohort said they find the news and information useful. ...Read the whole story

  • Wipe Me: Napkin Ads Extend Consumer Awareness

    NapAds, a company that operates a virtual napkin network covering popular nightlife venues, has spent the last year extending its distribution to cover the country's major markets. It has also forged a new partnership with US Airways to deliver as many as 9 million impressions per buy. ...Read the whole story

  • Front-Line Clout: A-B's Ponturo Heads To Madison Avenue