Thursday, November 29, 2007
  • Interpublic Eyes Efficiencies Of Initiative, UM -- Taps Nick Brien To Lead Task Force

    Interpublic today will make public a plan for improving the operating efficiencies and cross-agency collaboration of its two global media networks - Initiative and Universal McCann - that has already begun ruffling some feathers in some outposts, and is fueling speculation that it will lead to a consolidation of the two brands. That speculation is being driven in part by the fact that Interpublic has tapped Nick Brien, the brash CEO of Universal McCann, to lead the initiative, and to head a task force that will implement changes that are likely to include the consolidation of management functions in at ... ...Read the whole story

  • Hearst-Argyle, Google Partner To Lure Local Advertisers With AdWords

    Once again trying to diversify revenue streams as the local station business faces an uncertain future, Hearst-Argyle has broken ground in the digital arena. The station operator has a deal with Google where it will use its connections and manpower in markets it serves to try and sign up local businesses to use Google's AdWords option. ...Read the whole story

  • Carat, TiVo Ink Data Deal

    Carat has become the latest agency to ink a deal giving it access to TiVo's second-by-second ratings data, raising the possibility that a small portion of next year's upfront deals could be done based on the granular data. ...Read the whole story

  • CBS Radio Partners With Truveo For Web Video

    CBS Radio is getting a big chunk of video content for its radio Web sites through a new partnership with Truveo, a video search service owned by AOL. In addition to music videos, the content will include user-generated video and professionally produced content in a variety of news and entertainment categories. 35 CBS Radio sites have already gone live with Truveo and more are planned in the near future. ...Read the whole story

  • Consumer Groups Oppose Sirius-XM Merger

    Several major consumer groups jointly sent a letter and "comment" to the FCC on Tuesday urging the commission to reject the proposed merger of XM and Sirius Satellite. ...Read the whole story

  • To Offer 'Look-ins' For Viewers

    The millions of viewers without the NFL Network hankering to catch the boffo Green Bay-Dallas match-up tonight can view at least some of the action live on ...Read the whole story

  • FCC Would Grant Tribune Cross-Ownership Waiver

    Tribune finally got some good news from Federal Communications Commission chairman Kevin Martin. He has proposed granting the company up to a two-year waiver for its newspaper-broadcast cross-ownership in some of its markets. ...Read the whole story

  • Discovery Channel Prez To Leave

    Executive turnover continues at Discovery under new chief David Zaslav. Head of the flagship Discovery Channel, Jane Root, is leaving and will be replaced by an executive who rejoined the company two months ago. ...Read the whole story

  • ABC 'Dancing' Away With November Sweeps
Brandtique: Jeep Wrangler, 'Life is Wild'

A recent episode of first-year CW drama "Life is Wild" included what is hard to consider anything but a plain-old spot for a Jeep Wrangler. And, as if on cue, it lasted a full 30 seco ...More

  • Product Placements Of The Week

    1 - Guitar Hero 2 - Ford Escape 3 - Jeep Wrangler 4 - Smart Car 5 - Junior MintsClick here to view these placements. Data and analysis provided by iTVX. ...More