Monday, December 17, 2007
  • Interpublic Finds Some Efficiencies, Media First Is First To Go, Bill Cella Too

    Interpublic, in the throes of a plan to find greater operating efficiencies among its media operations, just found two: The consolidation of one of its boutique media buying and planning units into a bigger network; and the departure of the top executive of a high profile media negotiating unit in what could be a harbinger of other changes to come. Media First International, an entrepreneurial media shop acquired by Interpublic in 2002, will be folded into Initiative North America, effective Jan. 1, 2008, the same date Bill Cella steps down as chairman-CEO of Interpublic's Magna Global Worldwide unit. Interpublic insiders ... ...Read the whole story

  • CW Follows NBC, Gives Cash Back To Advertisers

    A second network is returning money to advertisers in the face of hefty ratings declines this season. The CW was forced to put the process in motion as ratings sputtered deep into the fall, preventing the network from making good on unfulfilled guarantees going back to last season. ...Read the whole story

  • Martin To Congress: FCC Will Vote

    Barring any last-minute congressional acrobatics, Federal Communications Commission Chairman Kevin Martin will get his long-desired vote to revise rules on cross-media ownership. ...Read the whole story

  • Discovery To Become Stand-Alone Stock

    Giving investors a further option in a pure-play cable content company, Discovery Communications will become a stand-alone publicly traded stock next year as part of an agreement between its two principal shareholders. The move comes via a deal between Discovery Holding Company (formerly part of John Malone's Liberty Media) and an arm of Advance/Newhouse. ...Read the whole story

  • College Chemistry: Alloy, Blowtorch Forge Alliance

    Alloy Media + Marketing is partnering with Blowtorch Entertainment, a recently launched media company targeting college-age consumers, to promote Blowtorch offerings, including films and "professional" user-generated content. ...Read the whole story

  • Hallmark Channel, Regis Salute Ordinary Americans

    TV host Regis Philbin is saluting caring Americans in 2008--with Hallmark Channel's help. Developed in partnership with Omnicom's Full Circle Entertainment, the net will launch "Hallmark Heroes with Regis Philbin." The show targets ordinary Americans who make extraordinary contributions to their communities. ...Read the whole story

  • DVR Playback: Viewers Watch More Ads Than Expected

    Less than half of people who watch a recorded program fast-forward through the ads during playback, says a new study by Santa Monica, Calif.-based media buying company, Palisades MediaGroup. ...Read the whole story


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