MediaDailyNews
Tuesday, December 18, 2007
  • Interpublic Unit Finds 28/72 Rule For DVRs: Minority Represent Majority Of Time-Shifting

    Using a little known source of data in the United States - time-shifted ratings information from the U.K.'s BARB service - Interpublic's Magna Global … Read the whole story

  • Leno, O'Brien Return, Sans Writers

    NBC hosts Jay Leno and Conan O'Brien have agreed to bring new episodes of their respective late-night shows back to NBC starting Jan. 2--but … Read the whole story

  • 24/7 Kids: N, Noggin Become Stand-Alone Nets

    Viacom networks The N and Noggin--targeting teens and preschoolers, respectively--will each become a stand-alone 24-hour network as of Dec. 31. The networks have been … Read the whole story

  • Alloy, Zwinky Launch Teen.com Ad Network

    Alloy Media + Marketing is joining forces with Zwinky, the virtual world and avatar emporium targeting young teens, for the official launch of Alloy's … Read the whole story

  • McPheters: Positive Results For Public-Placed Mags

    A new study by McPheters & Co. shows that the proprietors of doctor's offices, beauty salons and places with waiting areas find value in … Read the whole story