Monday, December 31, 2007
  • Patriots-Giants 'Triplecast' Scores Season High Rating

    Saturday's telecast of the New England Patriots and New York Giants game - the first ever three-network simulcast of an NFL game - set a season high rating, according to preliminary Nielsen ratings released Sunday by the NFL. ...Read the whole story

  • Publicis Leads Tumble In European Media Stocks

    Paris-based Publicis Groupe led a tumble in European media stocks this morning, following a negative report on the sector from a big Wall Street securities firm. Shares of Publicis were off 1.2% to $37.89, following the release of the report from Citigroup's equity research team. ...Read the whole story

  • Bhutto News Draws YouTube Crowds To TV Coverage

    The assassination on Thursday of Benazir Bhutto, the Pakistani politician, drew large numbers of viewers to YouTube on Thursday and Friday. But professional TV newscasts, some posted by the news organizations themselves, were by far the most popular content on the site. ...Read the whole story

  • Worldwide Pants Brokers WGA Deal

    Worldwide Pants, the production company of "Late Show with David Letterman" and "Craig Ferguson," has made an agreement with the Writers Guild of America. The deal would give Letterman a leg up on the competition, according to analysts; he'd be able to draw on prepared written comedy material. ...Read the whole story

  • Product Placement: Broadcast Up, Cable Down In '07

    Product placement had a mixed year. Among broadcast networks' top product-placement shows, occurrences grew 15% in the first nine months of 2007, while cable top shows dropped 15%. The winning show is a no-brainer: "American Idol," with almost 4,400 occurences. Coke got the bulk of these hits. ...Read the whole story

  • Future Innovation: WPP Acquires Cheskin

    Added Value, WPP's brand-development business, has acquired Cheskin, an innovation consulting firm. The renamed Cheskin Added Value brings a strong presence in the tech sector, design strategy expertise and a solid understanding of the U.S. Hispanic market to its parent company. ...Read the whole story

  • 'Cincinnati Post' Closes, Other Newspapers Outsource To India

    It's a grim New Year for newspapers. As yet another rough quarter draws to a close, we witness the closing of a venerable Midwestern journal, The Cincinnati Post, as well as an alarming new trend: the outsourcing of advertising responsibilities to India. ...Read the whole story

  • QR Code Brings Mobile Marketing Opportunities

    The prospect of making the world interactive through cell phones and QR codes--printed two-dimensional bar codes made popular in Japan--has two Long Beach, Calif. ad execs cozying up to high-tech thought leaders at companies like Nokia and Samsung. ...Read the whole story