• NFC Playoff Dominates Ratings by Wayne Friedman

    Fox's Sunday night NFC Championship game between the New York Giants and Green Bay Packers dominated all broadcast networks combined. It scored the playoff game's highest ratings in over a decade. ...Read the whole story

  • Syndie Sees Cable As Potential Biz Provider by Wayne Friedman

    The syndication business will change in the coming years because of new programs coming from--ironically --cable networks, the industry's longtime competitors. ...Read the whole story

  • Ads Target Super Bowl's Female Fans by Sarah Mahoney

    While a woman-friendly Super Bowl may sound as farfetched as, well, Eli Manning getting a ring, Super Bowl XLII is shaping up to be one of the girliest TV events in some time--and maybe, for some time to come. Some 45% of viewers are women, which is why ads for Tide and Sunsilk are on board. Plus, the Super Bowl reaches more 18-49 women than the Oscars. ...Read the whole story

  • Hispanic Muscle: LATV Buys American Latino TV by Erik Sass

    LATV Networks is bulking up with the acquisition of American Latino TV, a syndication and production company, in a multmillion-dollar deal. LATV gets access to American Latino TV's portfolio of broadcast syndicated properties, including weeklies like "LatiNation," its library of video content and its New York production, sales and marketing office. ...Read the whole story

  • Giant Pepsi Monster In Times Square by Erik Sass

    New York's outdoor ad hub is getting even more spectacular, thanks to a 60-foot transformer-style monster that's promoting Pepsi during the lead-up to the Super Bowl. ...Read the whole story

  • Nets Counter-Program The Super Bowl by David Goetzl

    NBC has picked a loser for Super Bowl Sunday. The network has scheduled four hours of repeats of "The Biggest Loser." To counter-program against the big game, NBC will air separate, two-hour episodes from 7 to 9 p.m. and then from 9 to 11. ...Read the whole story

  • Obit: Zetelle 'Z' Guerra, Grand Dame Of Media Buying, Dead At 71 by Joe Mandese

    Zetelle Guerra, one of the grand dames of media buying until she retired in Florida, was killed after being struck by an unlicensed driver while crossing an intersection in Delray, FL. She was 71. ...Read the whole story

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