• TNS: Oscar Ad Price Doubled In 10 Years by Wayne Friedman>, <Author: David Goetzl

    A new report shows advertisers have spent an average of $65 million for each of the last 10 Academy Awards broadcasts. And, no surprise--the figure has practically doubled since 1998. ...Read the whole story

  • Discovery 2007: Revs Rise 4% by David Goetzl

    Ad revenue at Discovery's fleet of U.S. networks jumped 11% in the recently completed fourth quarter and an even higher 13% for the full-year 2007--attributed, in part, to improved ratings at the flagship channel and TLC. ...Read the whole story

  • 4Q: Clear Channel's Outdoor Division Passes Radio by Erik Sass

    Clear Channel Communications' revenues rose 4% in the fourth quarter of 2007 compared to 2006 to $1.84 billion--largely because of the continuing strong performance of the company's outdoor division, which rose 13% to $936.7 million. This marks the first time that Clear Channel Outdoor has earned more total revenue than Clear Channel Radio, where revenues slipped 3% to $874.6 million. ...Read the whole story

  • Millions Unprepared For 2009 Digital TV Switch by Wayne Friedman

    TV marketers' media plans would have to be adjusted by 10% if the digital conversion would occur today. That's the percentage of U.S. Television households that are not ready for a switch from analog to digital TV signals. The Nielsen Co. says that amounts to 13 million homes. ...Read the whole story

  • Welch's Debuts Flavored Ads by Erik Sass

    Call it a "lick-through." Welch's grape juice is going scented advertising one better, with a new flavored magazine ad in the Feb. 18 issue of People magazine. ...Read the whole story

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