A new report shows advertisers have spent an average of $65 million for each of the last 10 Academy Awards broadcasts. And, no surprise--the … Read the whole story

Ad revenue at Discovery's fleet of U.S. networks jumped 11% in the recently completed fourth quarter and an even higher 13% for the full-year … Read the whole story

Clear Channel Communications' revenues rose 4% in the fourth quarter of 2007 compared to 2006 to $1.84 billion--largely because of the continuing strong performance … Read the whole story

TV marketers' media plans would have to be adjusted by 10% if the digital conversion would occur today. That's the percentage of U.S. Television … Read the whole story

Call it a "lick-through." Welch's grape juice is going scented advertising one better, with a new flavored magazine ad in the Feb. 18 issue … Read the whole story