Wednesday, February 20, 2008
  • Martha Stewart Living Folds Print Edition, Probably Not

    Martha Stewart Living Omnimedia Tuesday reported healthy fourth quarter and year-end 2007 earnings, and announced the acquisition of celebrity chef Emeril Lagasse's brands, as well as a 40% stake in WeddingWire.com, but some subscribers recently received the shocking news that the company has folded flagship publication Martha Stewart Living. ...Read the whole story

  • NBC Modifies Upfront, But Still Holds It

    While NBC Universal said Tuesday it would change some dynamics of its upfront presentation process, it will still hold the traditional gathering of advertisers and others in a large hall with top Hollywood talent on display. Unclear is whether that affair will be at its traditional Radio City Music Hall locale or elsewhere on May 12. ...Read the whole story

  • Discovery Upfront Attracts Wall Street Interest

    New Discovery CEO David Zaslav has brought change to a slew of channels. Discovery Home is becoming Planet Green this summer, focused on protecting the environment. Discovery Health will become the "Oprah Winfrey Network" (or OWN), with the entertainer owning 50% and serving as the top executive. The potential could be big--and the Street is watching. ...Read the whole story

  • Creole Flavored: MSLO Acquires Emeril Lagasse Biz, Reports Strong '07

    Martha Stewart Living Omnimedia is capping its announcement of strong 2007 results with a new acquisition: the media businesses of Emeril Lagasse, the popular TV chef with an outsized personality who specializes in Creole cooking. The $50 million deal covers Lagasse's TV program, the "Essence of Emeril" on the Food Network, his cookbook series, his Web site and his licensed cookware and food products. ...Read the whole story

  • ABC Plugs 'Feel Good Sunday' Lineup In 'TV Guide'

    The struggling TV Guide, which has shown a willingness to try various promotions where material is attached to the print product, kicks off another gambit this week. Counting on viewers to be deeply moved by two of its shows, ABC is attaching small, branded tissue packs to this week's edition to plug its "Feel Good Sunday" lineup. ...Read the whole story

  • Click Your Contestant: 'Idol' Worship At iTunes

    "American Idol" has a new home--iTunes. Debuting with the top 24 semifinalists this week, customers can purchase songs from "American Idol" hopefuls, extending the show's ongoing popularity. ...Read the whole story

  • Singing The Blues: Online Music Sales Pass CDs by 2012

    CDs will be singing the blues. Digital music sales will pass CDs by 2012, according to a new study from Forrester Research. Forrester says digital sales are set to grow 23% every year for the next five years, topping $4.8 billion by 2010. CD sales will probably sink to $3.8 billion by 2012. Plus, more DRM-free downloads will slam ad-supported music. ...Read the whole story

Media X: You Can't Hear the Music

I wanted to write about how boring marketing has become, how even the Digital Age doesn't seem so exciting or even interesting anymore. How transparent is not only a term that connotes full disclosure, it can ...More