• P&G's P.R.I.S.M.: Turning In-Store Promos Into Purchases by David Goetzl

    Procter & Gamble CEO A.G. Lafley gave a ringing endorsement Thursday to an industry initiative aimed at gauging how effective in-store marketing is in driving purchase decisions. Known as P.R.I.S.M., Lafley said it offers the potential to provide details on which promotional materials were effective with shoppers. And it's a chance to use that information to determine whether P&G can persuade consumers to spend more per trip. ...Read the whole story

  • Time Warner Renews Hallmark Channel Carriage by Wayne Friedman

    Hallmark Channel has completed another major distribution renewal agreement -- with Time Warner. Hallmark's parent, Crown Media, wouldn't disclose terms, except to say it's a multiyear pact. Time Warner Cable will provide Hallmark and the Hallmark Movie Channel to its 12 million homes -- in addition to offering an HD version for the Hallmark Movie Channel. ...Read the whole story

  • Manze Heads NBCU Creative Services by Wayne Friedman

    NBC veteran executive Vince Manze has a new job: president of creative services for NBC Universal. Manze had been president of program planning, scheduling and strategy of NBC for the last year. But he now wants to put his expertise to use in a wider venue. ...Read the whole story

  • IdeaCast, Gas Station TV Team To Offer 1 Billion Impressions by Erik Sass

    Two big place-based video companies are teaming up to expand their reach, possibly heralding a new round of deal-making in the booming out-of-home video market. The non-financial strategic alliance brings together IdeaCast--which operates Health TV, Transit TV and the Six Flags TV network--with Gas Station TV, which operates a network of displays in gas station pumps and convenience stores offering access to consumers in the top 150 DMAs. ...Read the whole story

  • Older Consumers Favor TV, Print, But Net Lures Browsers In Big Numbers by Karl Greenberg

    If eyeballs are glued to any tube, it's more and more likely to be YouTube rather than the Boob Tube across the room. An IDC study says people spend 70.6 hours per week, on average, with all media. They spend 16.4 hours glued to television and 3.9 hours with newspapers and magazines. Age determines media use; older consumers favor TV and print. ...Read the whole story

  • Mag Bag: MPA Names Digital Finalists by Erik Sass

    The Magazine Publishers of America has named the finalists in its Digital Awards, now in their second year. The awards, complete with gala dinner and speeches, serve to highlight the online strategies pursued by America's consumer magazines, large and small. Finalists for some of the top-line categories are listed below; the full list, including nominees for best online video, podcasts, online community and mobile strategy, is available on the MPA Web site. The winners will be revealed at the Magazines 24/7 Digital Conference on Feb. 27 in New York. ...Read the whole story

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