• Local TV Trumps Other Media Platforms

    Although the Internet may seem to eat into their local businesses, TV executives just got some good news about local news. Hearst-Argyle president and CEO David Barrett said results from a recent survey showed viewers are more engaged with local news than other news media platforms. ...Read the whole story

  • A-B Expands Cable Ads, Cuts TV Marketing Budget

    Tony Ponturo, Anheuser-Busch's well-known media and sports marketing executive, said Thursday the beer giant has more than doubled the number of cable networks it advertises on, partly as it looks to further target women drinkers. A decade ago, A-B used 16 cable outlets--and now it's 35, including TLC, Discovery and Comedy Central. ...Read the whole story

  • Revolving PR Door Continues To Spin At Universal McCann

    Universal McCann Thursday lost its fourth PR executive in two years, as Charlotte Fox stepped down as senior vice president-communications director. Fox's departure follows the hiring of Patricia Steele as global communications director in October 2007, but it also comes amidst a revolving door of PR executives at the Interpublic shop. ...Read the whole story

  • Viacom TV, Film Pay Off In 4Q

    Viacom witnessed major gains in the fourth quarter, thanks to DVD sales, video games, its movies and advertising revenues from cable networks. The company said net income rose 16.3% to $559.5 million, against the prior year's fourth quarter. Revenue climbed 19% to $4.25 billion. ...Read the whole story

  • Cablevision Sees 4Q Revs Rise 11%

    Cablevision Systems Corp. surprised analysts with its net quarterly income. It moved into the black, due to improved sales from its core digital video, broadband and telephone businesses. Net income for the cable operator for the fourth-quarter 2007 was $6.64 million, against a third-quarter 2007 net loss of $79.3 million. Fourth quarter 2007 revenue was up 11% to $1.84 billion. ...Read the whole story

  • Discovery Eco Channel To Launch 'Emeril Green'

    Celebrity chef Emeril Lagasse is going green. His latest series, "Emeril Green," will debut in June on Planet Green, Discovery Communications' new 24/7 eco-lifestyle TV network. And it has a strong brand tie-in: The series is shot exclusively at Whole Foods Market. ...Read the whole story

  • Calendar Has Been Cruel To Newspapers

    Poor results in the fourth quarter of 2007 and January 2008 foreshadow another year of sliding revenues for newspapers. The news comes as no surprise to industry observers, following two straight years of declines in 2006-'07 in the face of Internet competition. Across the board, newspaper losses were driven by double-digit declines in classifieds, as well as accelerating declines in national and local advertising, including retail. ...Read the whole story

  • Martialed Forces: A-B Links Ad Deal With UFC

    Despite its accelerating popularity, the Ultimate Fighting Championship has had trouble securing blue-chip sponsors -- until now. UFC said it has inked a deal with Anheuser-Busch in which Bud Light will become the exclusive beer sponsor of the mixed martial arts (MMA) league. ...Read the whole story

  • Mag Bag: MPA Hands Out Digital Awards

    Time and Sports Illustrated took the top honors at the second annual Digital Awards hosted by the Magazine Publishers of America in New York on Wednesday. The awards, handed out during the fourth annual Magazines 24/7 Digital Conference, are intended to highlight magazine initiatives in the digital space, which have proliferated over the last few years. ...Read the whole story

  • Brandtique: Maybelline

    Maybelline's recent link with a series that carries "Lipstick" in the title, of all things, is a viable attempt at breaking through the proverbial clutter. ... ...More



Product Placements Of The Week

1 - Axe Bullet 2 - T-Mobile 3 - Loreal Paris 4 - Kleenex 5 - AlltelClick here to view these placements. Data and analysis ... ...More

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