• Trad Media Plans Remain, But Consumers Harder To Pin Down by Wayne Friedman

    HOLLYWOOD, Calif.--Neither consumers or marketers may be responding to typical media plans that use traditional reach and frequency formulas. They are still used, but pinning down the elusive consumer is getting harder in a cross-platform world. ...Read the whole story

  • Initiative: Ad Spend Boosted In '08; Less Robust By '09 by David Goetzl

    Two unnamed Initiative executives indicated that despite bumps in the economy, they expect overall ad spending to rise 3% to 5% this year--but predict it will be flat in 2009. And this spring's upfront could be a harbinger, they suggested. As belts tighten, print and broadcast will feel the pinch less than digital. ...Read the whole story

  • A&E Launches Cross-Media Sales Unit by David Goetzl

    A&E Television Networks has created a new cross-media selling unit that will promote advertiser opportunities across the company's multiple platforms, including its increasingly robust broadband offerings. Melinda McLaughlin will head the team as the newly named senior vice president, insights and marketing solutions. ...Read the whole story

  • Newspapers: February the Cruelest Month... So Far by Erik Sass

    In a not-so-shocking turn of events, three of the nation's biggest newspaper publishers reported dismal revenue results for February, indicating that the industry's long-term secular downturn is proceeding on schedule. Gannett, McClatchy, and the New York Times Co. al blamed collapsing classified revenues--in large part due to the housing slump--as well as losses in national and local advertising. ...Read the whole story

  • DuPont Heads Oxygen's Sales by David Goetzl

    Oxygen, now part of NBC Universal's Bravo unit, said Michael DuPont has been promoted to vice president ad sales, with responsibility for all the brand's platforms.< ...Read the whole story

  • ESPN Promotes 2 In Digital Sales by David Goetzl

    ESPN has promoted two senior directors to vice president for its digital sales operations. Lisa Valentino and Steve Takeuchi take on duties as vice president, sales planning/asset management. ...Read the whole story

  • Arbitron: Online Radio Up 14% by Erik Sass

    The weekly audience for online radio rose from 29 million in January 2007 to 33 million in January 2008, according to the most recent Infinite Dial report from Arbitron and Edison Media Research, which will release the survey in April. The 2008 figure represents 13% of the American population over the age of 12, and 17.5% of the total online population, some 188 million in 2007, according to separate figures from eMarketer. ...Read the whole story

  • CBS' Monday Comedies Hit Season Highs by Wayne Friedman

    TV consumers have started coming back to network TV --for laughs. In its new 9 p.m. time slot, CBS' "How I Met Your Mother" hit an all-time high of 4.3/11. "Two and a Half Men" grabbed a 5.4/13 and "The New Adventures of Old Christine" took a 4.3/11--both shows got their best numbers of the season. ...Read the whole story

  • Media X: Rag Traders by Jack Feuer

    I have seen the future of business journalism, and it is Sarah Lacy. Our gal reporter conducted what was billed as a Q&A with Facebook ... ...More

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