• Digital Media Prospers, Traditional Suffers In Recession by Erik Sass

    A full-blown recession would probably take a substantial bite out of traditional media, according to a survey of industry analysts and independent researchers. But digital media will benefit from these draw-downs, as financially strapped marketing execs shift dollars online, seeking more transparent measures of ROI. In many cases a recession would simply accelerate a long-term trend already underway. ...Read the whole story

  • Race For Dollars: Political Spend Boosts TV Station Groups by David Goetzl

    Several broadcast groups are experiencing a recent spending lift thanks to contentious political races, according to a new report. Station groups from the larger Hearst-Argyle to the smaller Gray TV appear to be profiting from races in Indiana, North Carolina and Wisconsin. And it's not from the flush dollars in the Democratic Presidential battle--yet. ...Read the whole story

  • Digital Conversion: Many Americans Won't Pay To Play by Wayne Friedman

    Digital conversion may not be a boon for cable operators and satellite distributors: Most current analog TV users do not want to pay for TV programming after the switch to digital next year. Of the 14.5 million analog homes, the study said only 10% would opt for cable, satellite, or telco service to receive digital television. ...Read the whole story

  • DirecTV Boasts Of 150 HD Channels This Fall by David Goetzl

    DirecTV, which made the promise of 100 HD channels a pillar of its marketing last year, now says it could have 150 by this fall and be heading toward 200. The opportunity comes from a new satellite launched Thursday that allows for more capacity. The satellite operator also said it will offer local HD outlets in 100-plus markets, covering 84% of the country. ...Read the whole story

  • Downward: Trib Records Weak 4Q, 2007 by Wayne Friedman

    Tribune Company has spent just a few months under new management, but continues to offer weak financial results. Overall, Tribune Company took a loss from continuing operations of $78 million in the fourth quarter. For the 2007 year, Tribune reported income of $55 million--down a big 92% versus the $661 million income gain in 2006. Operating revenues were off 12%, or $180 million, to $1.27 billion. For the full year, operating revenues for broadcasting and entertainment sank 2% to $1.40 billion--down from $1.43 billion in 2006. ...Read the whole story

  • Mag Bag: ASME Reveals Finalists by Erik Sass

    The American Society of Magazine Editors revealed the nominees for its annual American Magazine Awards, a ritzy gala scheduled for May 1st at New York's Jazz at Lincoln Center. ...Read the whole story

Product Placements Of The Week by Kenny >, <Author: Karin Searle

1 - Covergirl 2 - Wrigley's Extra 3 - Bloomingdale's 4 - Audi 5 - T-Mobile SidekickClick here to view these placements. Data and analysis ... ...More

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