• Google Crawls Stations, Tells Broadcasters 'TV Ads' Makes Good AdSense by David Goetzl

    So far, advertisers interested in Google's foray into TV ad brokering have been able to participate only if invited. But a top company executive said Thursday that could change "very soon." When it does, Google's platform will presumably allow marketers to log into a Google-managed interface and place a buy for a national cable spot without much gate-keeping. ...Read the whole story

  • Nielsen To Make 'Live-Plus 3' The Standard For Local TV Advertising Buys by Joe Mandese

    A top Nielsen executive Thursday told TV station executives that it has decided to make time-shifted ratings data the currency for the local TV advertising marketplace. The potentially controversial move, disclosed Thursday during a panel at the Television Bureau of Advertising's annual conference in New York, was made to put the local TV advertising marketplace on more of an even keel with the national TV marketplace, which as been utilizing time-shifted ratings as the basis of its trading currency since the 2007-08 television season. But unlike the national marketplace, which ties those time-shifted audiences to commercial minute ratings, the local ... ...Read the whole story

  • Nielsen Discloses Universe Glitch, Inflated Coverage Ratings For 20 Networks by Joe Mandese

    Nielsen Thursday began informing clients that it has been understating household coverage estimates for about 20 television networks since at least October 2007, a move that has overstated their coverage area ratings during the period, and potentially inflated advertising buys by millions of dollars. ...Read the whole story

  • NBC, Nexstar Invest Heavily In Station Web Sites by David Goetzl

    How eager are local station owners to accelerate their Web extensions? NBC Universal could nearly double its digital sales force, while an outsized portion of executive bonuses at Nexstar Broadcasting are derived from online performance. ...Read the whole story

  • Nogawski To Lead CBS Television Distribution As Prez/COO by Wayne Friedman

    CBS Television Distribution has named John Nogawski as its president/COO, following the passing of syndication legend and company CEO Roger King back in December. Nogawski will oversee all creative, business and administrative operations for CBS' syndication company and will report to CBS Corp. president/CEO Leslie Moonves. ...Read the whole story

  • USA Network Beats CW In Total Viewers--But That's Not The Whole Story by Wayne Friedman

    Could a broadcast network--the CW--be losing ground to USA Network--a cable network? For the first time, USA Network beat the CW in total viewers, although analysts say there are some explanations for this. ...Read the whole story

  • Station Web Site Revenues Soar More Than 70% by David Goetzl

    Ad revenues for Web sites affiliated with local broadcast stations soared 72% last year, and could grow another 45% in 2008, according to a new report. ...Read the whole story

  • Internet Ad Revenues Topped Radio in 2007: TNS by Erik Sass

    As predicted, Internet display ad revenues passed radio for the first time in 2007, clocking in at just over $11.3 billion, versus $10.7 billion for radio, according to TNS Media Intelligence. That represents a 7.6% share of total U.S. ad spending for the Internet, versus 7.2% for radio. ...Read the whole story

  • Mag Bag: Business Mags Bow New Digital Features by Erik Sass

    Two leading business magazines are introducing new digital features online, with an announcement from Forbes.com that it's launching a Business and Finance Blog Network, and an announcement from BusinessWeek that it's partnering with LinkedIn to create a sort of social network for companies. ...Read the whole story

  • Brandtique: Stride, 'Smallville' by David Goetzl

    Certainly one of the goals behind product placement is to create a pass-along buzz effect among a hip, younger-targeted set, but there is one prominent ... ...More

Product Placements Of The Week by Kenny >, <Author: Karin Searle

1 - Quiznos 2 - "Horton Hears A Who" 3 - Stride 4 - Pam 5 - Toyota Click here to view these placements. Data ... ...More

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