• erinMedia Settles Antitrust Suit With Nielsen, Terms Remain Confidential by Joe Mandese

    In an anticlimactic resolution to a high profile, and potentially sensational courtroom battle, a federal judge late last week signed a settlement agreement ending erinMedia's antirust suit against Nielsen Media Research. The settlement marks the latest in a long line of victories for Nielsen, which over the years has fended off competitive challenges from Arbitron, AGB, R.D. Percy & Co., and SMART. It also marks the end of the most recent chapter of erinMedia founder Frank Maggio's storied career, which reads like a Horatio Alger novel, though Maggio vows it is not his final chapter where the TV industry is ... ...Read the whole story

  • ZenithOptimedia Downgrades U.S., Western Ad Outlooks, Boosts Internet's by Joe Mandese

    In its first ad of 2008, Publicis' ZenithOptimedia unit has downgraded its outlook for the two largest advertising markets, North America and Western Europe, this year from 4.4% to 3.8%. The revised forecast, released early this morning, cited a number of macro economic factors, especially the credit crunch, which ZenithOptimedia said is draining consumer and business confidence. ...Read the whole story

  • Bad to Worse, To Worst: Newspaper Revenues Down 7.9% In 2007, As Online Growth Slows by Erik Sass

    Total newspaper revenues tumbled 7.9% in 2007 compared to 2006, to $45.37 billion--according to a year-end summary released by the Newspaper Association of America. Within the total revenue figure, online revenue grew 18.8%, to $3.16 billion--but failed to offset a much larger drop in print revenues, down 9.4% to $42.2 billion. ...Read the whole story

  • Midwest TV Station Fined By FCC For Pokemon 'Program-Length Commercials by Wayne Friedman

    One recent Midwest TV station committed a kids' programming/commercial federal violation--which in another time and place would be considered great 'product integration' or 'branded entertainment" by some analysts. ...Read the whole story

  • Court Rules IAC Doesn't Need Liberty's Approval For Break-Up Plan by Wayne Friedman

    It looks like Barry Diller doesn't need John Malone's pat on the back. A Delaware Court has ruled that Diller's IAC/InterActiveCorp company doesn't need approval by major shareholder Liberty Media Corp, run by John Malone, for a proposed plan that would break up IAC into five distinct public trading units. ...Read the whole story

  • RAB Restructures To Win More Ad Dollars by Erik Sass

    The Radio Advertising Bureau is restructuring itself, including the addition of a new business unit dedicated solely to increasing radio's share of advertising spending, the industry organization announced Friday. The restructuring involves dividing its marketing operation into two separate groups: a business development unit dedicated to key advertisers, and a new marketing and communications department. ...Read the whole story

  • Credit Cards Now Loyalty Cards by Erik Sass

    Starting this week, consumers will be able to make their credit cards into loyalty program cards at retailers, eliminating the need for a separate card that tracks purchases and doles out rewards, according to Jeff Lipp, CEO of Chockstone, a loyalty marketing and technology company. ...Read the whole story

  • 'Celebrity Apprentice' Scores Well Against CBS's NCAA Tournament by Wayne Friedman

    After starting January in the number one position on Thursday--thanks to "Celebrity Apprentice"--NBC returned to the top spot with a high-rated season finale of the show. ...Read the whole story

  • Campaign Analysis: Adobe's 'Flash On' by David Rittenhouse

    Adobe's Flash On is moving from being a standard of Web interactivity and video to the future of entertainment. That's the point of the new ... ...More

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