Thursday, April 17, 2008
  • MindShare Restructures Into New Integrated Agency Model

    In what North American CEO Scott Neslund termed a major worldwide "reinvention," GroupM's MindShare has been transformed from "the global media agency" into a "new model, full-service marketing agency powered by best-in-class media services." As a result, MindShare Interaction, winner of OMMA magazine's Silver Agency of the Year for 2007, will cease to exist--along with all the other agency units added in recent years to meet the demands of a changing media landscape. ...Read the whole story

  • MindShare's Reinvention: 'Sweeping Changes' For Next Generation

    North American CEO Scott Neslund stressed that the company's change into a full-service marketing agency is "very much a MindShare-only" reinvention plan, not involving other units of GroupM, WPP Group's media agency holding company. MindShare will continue to work with the Group. See Who's Who at the new MindShare. ...Read the whole story

  • Newspaper Site Visits Up 12.3% In 1Q, Rev Growth Down

    It's black and white and read on a computer. Some 40.7% of the total U.S. online population, about 66.4 million people, visited a newspaper Web site during the first three months of 2008, according to a custom analysis by Nielsen Online for the Newspaper Association of America. That's a 12.3% increase over the first quarter of 2007, when newspaper sites received an average of about 59 million unique visitors per month. ...Read the whole story

  • Key Media General Shareholder Supports Rebels

    Harbinger Capital Partners came a step closer to getting representatives on the board of Media General, Inc. yesterday with the announcement by one of the company's biggest shareholders, Mario J. Gabelli, that he would support the private-equity firm's slate of three new directors. ...Read the whole story

  • Bad News: Layoffs Likely At 'New York Times'

    The New York Times will likely have to lay off some employees, since it didn't find enough recruits for voluntary buyouts aiming to trim the paper's newsroom staff by 100. The announcement came from Assistant Managing Editor Bill Schmidt in an internal memo to employees. He didn't specify exactly how many layoffs would be required. This warning may motivate more people to take the buyout offers at the last minute, before next week's deadline. ...Read the whole story

  • CW Relies On Sex Text To Sell 'Gossip Girl'

    Sex sells. At least CW hopes so. After some trying months, enduring sinking ratings for its shows, CW has created some controversy and buzz around its new marketing campaign for new episodes of its key teen show "Gossip Girl." ...Read the whole story

  • Hitchcock Becomes Discovery Channel's Marketing Chief

    A former MTV Networks executive, James Hitchcock--who also has experience on the creative side at several prominent ad agencies--has joined the Discovery Channel as a top marketing official, the company said. ...Read the whole story

  • July Debut For ABC's 'High School Musical' Reality Show'

    ABC's summer reality-competition series linked with "High School Musical" will take a page out of "American Idol." The show will use footage from auditions in its early-season episodes. Finalists will appear before a panel of judges and are expected to sing songs from the popular Disney Channel franchise. ...Read the whole story

  • 'Biggest Loser' Finale Scores Its Best Rating This Season