• Omnicom Hooks Up With New NBCU Digital Studio by Les Luchter

    Omnicom Media Group Digital has signed on as the first strategic partner for the newly created NBC Universal Digital Studio, which will develop and produce branded content for NBC digital properties. With the deal in place, Suhaila Suhimi, OMD's East Coast digital director, has left the agency to join the new studio as director of brand strategy. ...Read the whole story

  • Tribune Forecast: Broadcast Does Well, Print Tanks by David Goetzl

    Despite offering a dour view of the economy's impact overall, Tribune Co. chief Sam Zell said the broadcasting group is performing better than expected. Zell said so far in 2008, the 23 local stations are "ahead of our projections for this year and (are) outperforming the industry average." That was in sharp contrast to the outlook he painted for the publishing business. ...Read the whole story

  • Print Imperfect: NYTCO Ad Revenues Fall 9.2% in 1Q by Erik Sass

    The New York Times Company opened what is sure to be another round of discouraging revenue results from newspaper publishers Thursday, announcing that total ad revenue fell 9.2% in the first quarter of 2008, compared to the same period in 2007, to $458 million. This squeezed operating profit from $54.5 million to just $6.2 million. ...Read the whole story

  • Starcom Utilizes DIRECTView For Enhanced TV Measurements by Wayne Friedman

    Starcom will be the first media agency to take TNS' new DIRECTView national TV measuring service., a national audience measurement panel of 100,000 DIRECTV subscribers who can opt-in to participate. The goal is more granular TV audience analysis. ...Read the whole story

  • Comerford To Head NBC Local Media by Wayne Friedman

    NBC Local Media has reorganized its top station executives. Frank Comerford, president/general manager of WNBC New York since 2002, has been promoted to president of platform development and commercial operations for NBC Local Media. ...Read the whole story

  • Smithsonian Channel Taps Trifecta To Handle Sales by David Goetzl

    As the 8-month-old Smithsonian Channel begins selling ads, it has hired a rep firm that's also pitching offerings such as "Punk'd" and a UFC series. The channel, a joint venture between Showtime and the Smithsonian Institution, has tapped Trifecta Entertainment & Media to handle sales. ...Read the whole story

  • Signal Failure: Radio Revs Fall 8% In March by Erik Sass

    Radio revenues fell 8% in March compared to the same month in 2008, according to new figures released by the Radio Advertising Bureau--exceeding even Wall Street's negative expectation of a 3% drop. Local advertising, the medium's traditional mainstay, fell 8%, while national tumbled 17%. ...Read the whole story

  • Mag Bag: The Week Of Partnerships by Erik Sass

    Eastbay, a division of Footlocker, has struck a deal with Stack Media, a multimedia publisher targeting high-school athletes, which will integrate Stack's video and text content into the Eastbay.com Web site via special co-branded content areas. The partnership will also bring Stack's social media, including player profiles of high school athletes and user-generated video, to Eastbay.com. Eastbay vendors will also get to appear on the Stack Web site. ...Read the whole story

  • MyNetwork's Flavor Flav Comedy Clicks by David Goetzl

    The premiere of MyNetworkTV's much-hyped comedy starring VH1 luminary Flavor Flav outperformed the network's season average by double digits Wednesday, although it doesn't appear ticketed as the network's first breakout hit. ...Read the whole story

Brandtique: 'Made of Honor,' 'The Bachelor' by David Goetzl

In the Age of Fragmentation, it's surely more challenging than ever to gauge how well a movie will open. But credit Columbia Pictures for some ... ...More

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