• Hallmark, Starcom Ink Early Upfront Deal by Wayne Friedman

    Getting a jump on the upfront selling season, Hallmark Channel announced it has made its first upfront deal with Starcom USA. The Hallmark-Starcom deal will include many of the media agency clients and include placement on both the Hallmark Channel and Hallmark Movie Network. ...Read the whole story

  • AOL Site Adds CNBC Content, Advertisers Get Cross-Platform Buys by Fern Siegel

    CNBC is extending its digital partnerships, agreeing to provide multimedia content to the newly launched AOL Money & Finance video site. AOL will capitalize on CNBC's business analysis, while giving advertisers a chance to target viewers cross-platform--on CNBC, CNBC.com and AOL as part of a single campaign. ...Read the whole story

  • FX Rescues 'Rescue Me' For Summer by David Goetzl

    Forced to skip the show's 2008 season due to the writers' strike, FX will air a series of "Rescue Me" "minisodes" this summer as a bridge. The run of 10 five-minute shorts will air weekly starting in June. ...Read the whole story

  • Hispanic Radio Advertisers, Arbitron Hammer Out Problems by Erik Sass

    The Association of Hispanic Advertising Agencies is creating a new advisory council that will work with Arbitron on both problems and opportunities related to the new Portable People Meter, a passive electronic device for measuring radio listening. ...Read the whole story

  • Targeted Ads Will Bring 'Material' Revenue By 2010, Cox Exec Says by David Goetzl

    The cable industry's long-held promise to use its set-top boxes to usher in a new era in advertising and derive meaningful revenues may be imminent, according to a top executive at a leading cable operator. ...Read the whole story

  • Slam Dunk: NBA Ratings Soar For ESPN, ABC by Wayne Friedman

    When it comes to sports, TV ratings are soaring--especially for the NBA, which continues to score big numbers for its playoffs to date. ...Read the whole story

  • MRI: Magazine Readers Getting Older by Erik Sass

    At a number of top American consumer magazines, the median age of readers crept up again between spring 2007 and spring 2008, according to data from Mediamark Research & Intelligence, which released figures from its national surveys on Tuesday. Of 100 leading magazines, 46 saw the median age of readers increase faster than the population at large, which aged 0.3 years (about three and a half months) over the same period. Most of the rest increased at the same pace as the population at large. ...Read the whole story

  • Media X: Hot Enough by Jack Feuer

    Have you hard about the industry foolishness so powerful that it transcends commercial communication and becomes art? Of course, I'm talking about Synarchy. If Einstein ... ...More

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