• Depth Charging: Regal Breaks Third Dimension, Offers Sight, Sound, Commotion To Cinema Advertisers by Erik Sass

  Regal Entertainment Group is planning to install 1,500 new 3D-capable screens in its theaters over the next two years. The special projection technology, created by RealD Corp., hold promise for striking innovations in cinema advertising. ...Read the whole story

• Planet Green Gets Some, GM Backs Discovery's New Eco Channel by Wayne Friedman

  General Motors will be a major sponsor in Discovery Communications' new Planet Green cable channel. Launching June 4, the eco-minded network will air "Greensburg," a 13-episode documentary series, in which GM gets a premiere sponsorship position. ...Read the whole story

• Back To School: CBS Launches College Sports Ad Net by Wayne Friedman

  Partnering with the NCAA, CBS has created the CBS College Sports Network, an interactive vertical ad net, to reach 18-49 males. Display and video ads will be available on multiple platforms, including NCAA.com and CBSSports.com. The sites of the 215 colleges affiliated with the new CBS network are also in play. ...Read the whole story

• Cox, Inner City Put Money Where Their Methodology Is: Blast Arbitron In Trade Ads by Erik Sass

  Cox Radio and Inner City Broadcasting are taking Arbitron to task with ads in various radio trade publications, including Inside Radio. The ads publicly ask the radio ratings firm to delay the commercialization of ratings from its Portable People Meter until after the passive electronic measurement system has been accredited by the Media Rating Council in New York or Philadelphia. ...Read the whole story

• Channel M Pumps Digital Muscle, Adds Dynamic Insertion To My Gym TV by Erik Sass

  Channel M, which operates a place-based video network serving a variety of retail locations, has signed a deal with Park Media to upgrade its infrastructure for digital distribution of video content. The creation of a digital backbone will give advertisers more flexibility and precision in their campaigns. ...Read the whole story

• 'Idol' Regains Thrown-In Season Finale by Wayne Friedman

  For its final episode of the season, Fox's "American Idol" showed some late-round punch, reclaiming its status as the heavyweight champion of prime-time programs. ...Read the whole story

• Cree To Horizon CIO
• 'Today' Producer Heads To Reveille
• Mags Get Stickier Online
• CBS Runs Vintage TV Shows Online
• McClatchy: April Revs Down 14%

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• Mag Bag: Atlantic To Launch 'Defense One,' 'National Journal' Redesigns Hotline Site
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• The Whole Story - Homes and Gardens (and Media)

Previous Issues

• Friday, May 17, 2013
• Thursday, May 16, 2013
• Wednesday, May 15, 2013
• Tuesday, May 14, 2013
• Monday, May 13, 2013
• Friday, May 10, 2013
• Thursday, May 9, 2013
• Wednesday, May 8, 2013
• Tuesday, May 7, 2013
• Monday, May 6, 2013
• More Issues »